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Shutao Zhang
Lanzhou University of Technology

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Cognitive Analysis of Product Form Elements Shutao Zhang; Jianning Su; Chibing Hu; Peng Wang
Indonesian Journal of Electrical Engineering and Computer Science Vol 11, No 12: December 2013
Publisher : Institute of Advanced Engineering and Science

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Abstract

Perception is the most basic form of cognition thinking activity. Consumers' perception image to the product form is based on human's visual perception characteristics, which can be summarized as the overall organization, the constant memory, the simple regulating and the identifiable discrimination according to the Gestalt principle. Firstly, the study analyzes the characteristics of consumers' perception image to the product form. Secondly, the evaluation model that is used to simulate consumers' image perceived behavior is build using gray correlation analysis and fuzzy neural network. Finally, the practice example of car side profile design is taken, and the results show that the method is helpful to product form image intelligent design.  DOI: http://dx.doi.org/10.11591/telkomnika.v11i12.3696
Product Form Identification Technology Based on Cognitive Thinking Shutao Zhang; Jianning Su; Chibing Hu; Peng Wang
Indonesian Journal of Electrical Engineering and Computer Science Vol 11, No 10: October 2013
Publisher : Institute of Advanced Engineering and Science

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Abstract

In this paper, based on the analyzing of the selecting and distinguishing characteristics of cognitive thinking, the product design elements are analyzed with the theories of Kansei Engineering, and the corresponding mathematic model for the analysis is developed based on the quantification-I theory to quantitatively discuss the relationship between product form design elements and the psychological kansei image of the users. With foregoing investigation result, practicable program software has been developed as a solver tool to subsequent design. Finally, a practical application of testing machine is presented, and the results show that the method is reasonable and feasible as well. DOI: http://dx.doi.org/10.11591/telkomnika.v11i10.3422 
Co-Authors Chibing Hu Jianning Su Peng Wang