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Analisis kesehatan Keuangan dengan Menggunakan Metode Altman Z-Score Pada PT Tiga Pilar Sejahtera Food Tbk Apriatni Endang Prihatini; Dinalestari Purbawati
Jurnal Administrasi Bisnis Vol 10, No 2 (2021)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v10i2.36791

Annual report information is needed for investors to determine the rate of return on paid up capital to the company and to predict the level of risk. Based on the consolidated annual report, PT Tiga Pilar Sejahtera Food Tbk (TPSF) did not show good financial performance, so it was unable to pay dividends. This study is descriptive, which is to find out the financial health of TPSF for the period of 2016 to 2019. The method of analysis used the Altman Z-Score which was equipped with a profitability ratio. The data used was secondary data obtained from official company sources, specifically the 2016 to 2019 annual report data. The results show that the company's financial condition from 2016 to 2019 was in the bankruptcy category. This condition is also strengthened by a comparative analysis of profitability ratios that shows its inability to make a profit. The increasing of company’s ability to earn profits began to occur in 2019, however the financial condition was still in the bankruptcy category. It is recommended that companies prioritize strategies that can increase profits from the main businessInformasi laporan tahunan diperlukan bagi para investor, untuk mengetahui tingkat pengembalian dana yang disetorkan kepada perusahaan, serta memprediksi tingkat risiko. Berdasarkan laporan tahun konsolidasi, kondisi keuangan PT Tiga Pilar Sejahtera Food Tbk (TPSF), tidak menunjukan kinerja yang baik, sehingga tidak mampu membayar dividen. Penelitian ini bersifat diskriptif, yaitu dimaksudkan untuk mengetahui kondisi kesehatan TPSF untuk periode tahun 2016 hingga 2019. Metode analisis menggunakan Altman Z-Score dilengkapi dengan rasio profitabilitas. Penelitian ini menggunakan data sekunder yang diperoleh dari data resmi perusahaan, yaitu data laporan tahunan 2016 hingga tahun 2019. Hasil penelitian menunjukan bahwa kondisi keuangan perusahaan periode tahun 2016 sampai dengan 2019 berada pada kategori kebangkrutan. Diperkuat dengan analisis perbandingan rasio profitabilitas, menunjukkan ketidakmampuan memperoleh keuntungan. Peningkatan kemampuan memperoleh keuntungan, mulai terjadi di tahun 2019, walau demikian, kondisi keuangan, masih dalam kategori kebangkrutan Disarankan perusahaan lebih mengutamakan strategi-strategi yang dapat meningkatkan keuntungan yang berasal dari usaha pokok.

Pengaruh Electronic Word Of Mouth Dan Perceived Risk Terhadap Keputusan Pembelian Pada Konsumen Tokopedia Ritma Rahmadhani; Apriatni Endang Prihatini
Jurnal Administrasi Bisnis Vol 8, No 1 (2019)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v8i1.23766

The purpose of this study is to determine the effect of electronic word of mouth (e-WOM) and perceived risk to the purchasing decision at Tokopedia. This type of research is explanatory research. Sampling technique using nonprobability with purposive technique. The number of samples taken as many as 100 respondents, which are the consumer of Tokopedia. In this study assisted by IBM SPSS 21.0 system. The results showed that electronic word of mouth (e-WOM) influences the purchasing decision by contributing 24.4% while the rest is influenced by factors other than e-WOM. Perceived risk influences the purchasing decision by contributing 26.8% while the rest is influenced by factors other than perceived risk. Meanwhile, simultaneously electronic word of mouth (e-WOM) and perceived risk influence to purchasing decision by donating 33.3% while the rest influenced by factors other than electronic word of mouth (e-WOM) and perceived risk. Based on the calculation of Test F shows that there is a significant influence between electronic word of mouth (e-WOM) and perceived risk to the purchasing decision. This means the better electronic word of mouth (e-WOM) and perceived risk, the higher the purchasing decision at Tokopedi. Suggestions in this research is Tokopedia must encourage its consumers to write a more complete and clear review by providing reward points and also for Tokopedia to improve its services and provide education about the transaction mechanism so that consumers have a good risk perception towards Tokopedia.

PENGARUH KEPEMIMPINAN DAN K3 TERHADAP KINERJA KARYAWAN BAGIAN TEKNIK PT. PLN (PERSERO) UPJ-SEMARANG Riana Aprilia; Apriatni Endang Prihatini
Jurnal Administrasi Bisnis Vol 5, No 1 (2016)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v5i1.12788

Engineering division of PT. PLN (Persero) UPJ of Central Semarang is a company with responsibility towards public services in the field of electricity. The achievement of good public services is determined by employees’ abilities to do their jobs. Currently, Engineering division of PT. PLN (Persero) UPJ of Central Semarang is facing some problems related to expected performance targets which have not been achieved. It is proven by the level of transformer damage which breaks the tolerance limit. Therefore, the purpose of this study is to determine the effect of Kepemimpinan, Kesehatan dan Keselamatan Kerja (K3) – Leadership, Health and Safety – on Employee Performance of Engineering division of PT. PLN (Persero) UPJ of Central Semarang. This study is an explanatory research. The population in this study were the employees of Engineering division of PT. PLN (Persero) UPJ of Central Semarang consisting of 50 respondents as the samples. The sampling technique used was census. The results show that the variables of leadership and K3 separately or together affect the performances of employees. Based on assessment results from each employee, employee performance as an individual is in a very good category. Meanwhile, based on assessment results from leaders, the employee performance as a group level or an engineering division performance has not been able to achieve expected performance targets. Thus, there are some differences of employee performance assessment results from the leaders and from the individual. Individual performance does not automatically create a group or division performance. Therefore, leaders’ roles are needed to improve employees' understanding on performance standards which are expected by the company. Leadership and K3 program variables are the variables which can affect the employee performance, so that the roles of leaders and K3 program need to be continuously developed.

Pengaruh Kualitas Produk Dan Word Of Mouth Terhadap Keputusan Pembelian Produk Lipstik Revlon (Studi Pada Konsumen Lipstik Revlon Di Kota Semarang) Revalina Tri Ajrina; Apriatni Endang Prihatini
Jurnal Ilmu Administrasi Bisnis Vol 9, No 3 (2020)
Publisher : Universitas Diponegoro

Revlon is one of the cosmetics companies that produce lipstick and is listed as the first foreign cosmetic brand in Indonesia. Revlon's lipstick has decreased in sales for the past few years as well as in the Top Brand Index. The demand of Revlon lipstick are declining due to many factors, quality is not good as claims by Revlon and there are negative reviews discussed which are included in negative word of mouth activities This research aims to determine the effect of quality product and word of mouth on purchase decision of Revlon’s Lipstick. The type of the research is explanatory research and the sampling techniques used are a nonprobability sampling, and purposive sampling. The technique of taking respondent is accidental sampling, the samples are 96 respondents who had made a purchase and were still using Revlon’s lipstick in the past 1 year and obtained product information from word of mouth. The data analysis technique is quantitative with validity, reliability, correlation coefficient, determination coefficient, simple and multiple regression, significance of t and F test. The results show that quality product and word of mouth variables have an effect on purchase decisions Revlon’s Lipstick. The variable correlation coefficient of quality product and word of mouth on purchase decisions have a strong enough relation. The company should increase word of mouth by providing communication media that are easily accessible and pay attention to develop product quality.Revlon merupakan salah satu perusahaan kosmetik yang memproduksi lipstik dan tercatat sebagai merek kosmetik asing yang pertama masuk ke Indonesia. Lipstik Revlon mengalami penurunan penjualan setiap tahunnya dan penurunan pada Top Brand Index. Peminat dari lipstik Revlon yang semakin menurun dikarenakan banyak faktor, salah satunya kualitas yang tidak sesuai dengan klaim yang ditawarkan dan terdapat ulasan negatif yang dibicarakan yang termasuk ke dalam kegiatan word of mouth yang negatif. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan word of mouth terhadap keputusan pembelian produk lipstik Revlon di kota Semarang. Tipe penelitian adalah explanatory research dan pengambilan sampel menggunakan teknik nonprobability sampling dan teknik purposive sampling. Tipe pengambilan responden menggunakan accidental sampling, sampel yang digunakan sebanyak 96 responden yang pernah melakukan pembelian dan masih menggunakan produk lipstik Revlon dalam 1 tahun terakhir dan memperoleh informasi produk dari word of mouth. Penelitian ini menggunakan analisis kuantitatif dengan uji validitas, reliabilitas, koefisien korelasi, koefisien determinasi, regresi sederhana, signifikasi, uji t dan uji f. Hasil penelitian menunjukkan variabel kualitas produk dan word of mouth berpengaruh terhadap keputusan pembelian. Koefisien korelasi variabel kualitas produk dan word of mouth terhadap keputusan pembelian memiliki hubungan kuat. Perusahaan hendaknya meningkatkan word of mouth dengan menyediakan media komunikasi yang mudah diakses dan memperhatikan upaya pengembangan kualitas produk.

Pengaruh Promosi Dan Brand Image Terhadap Keputusan Pembelian Pada Layanan Traveloka Rani Apri Khaerani; Apriatni Endang Prihatini
Jurnal Ilmu Administrasi Bisnis Vol 9, No 3 (2020)
Publisher : Universitas Diponegoro

The existence of Online Travel Agent has made consumers much easier to buy transportation ticket and accommodation when they are going to travel. Traveloka is one of local Online Travel Agent that receive the “Unicorn” title and got various achievements. But the Top Brand Index result on online booking flight ticket and travel category and online reservation hotel category shows that the Traveloka’s Top Brand Index percentages in both categories are decreased. This study aims to determine the effect of promotion and brand image on purchasing decisions of Traveloka’s service. This type of research is explanatory research and sampling uses nonprobability sampling techniques, purposive sampling method. Data collection using google form. The sample is used amount 100 respondents using Traveloka’s services.This study use regression analysis method. The result of the study shows that the variables of promotion and brand image have an effect of purchasing decisions on Traveloka’s site. Traveloka needs to increase quality of promotion by doing sales promotion and publication more frequently, making the sales promotion more interesting, and increasing the variety of media in publicizing company activities. Traveloka also needs to increase company reputation by maintaining the company’s image, increasing the profesionality of their customer service, and paying more attention to the company responsibility. Keberadaan Online Travel Agent telah memberikan kemudahan bagi konsumen untuk membeli tiket dan akomodasi yang dibutuhkan saat akan melakukan perjalanan. Traveloka merupakan salah satu Online Travel Agent lokal yang berhasil mendapatkan gelar “Unicorn” dan juga meraih berbagai penghargaan. Namun, hasil Top Brand Index pada kategori situs online booking tiket pesawat dan travel serta kategori situs online reservasi hotel menunjukkan bahwa persentase Top Brand Index Traveloka pada kedua kategori tersebut mengalami penurunan. Penelitian ini bertujuan untuk mengetahui pengaruh promosi dan brand image terhadap keputusan pembelian pada situs Traveloka. Tipe penelitian adalah explanatory research dan pengambilan sampel menggunakan teknik nonprobability sampling, metode purposive sampling. Pengumpulan data menggunakan google form. Sampel yang digunakan sebanyak 100 responden yang menggunakan layanan Traveloka. Penelitian ini menggunakan metode analisis regresi. Hasil penelitian ini menunjukkan variabel promosi dan brand image berpengaruh terhadap keputusan pembelian pada situs Traveloka. Traveloka harus meningkatkan kualitas promosinya dengan meningkatkan frekuensi serta publikasi, membuat promosi penjualan lebih menarik, serta memperbanyak ragam media dalam mempublikasikan kegiatan perusahaan. Kemudian untuk meningkatkan persepsi konsumen, perusahaan harus menjaga nama baik, meningkatkan profesionalitas customer service, serta lebih memerhatikan tanggung jawab perusahanan.

Pengaruh Produk, Promosi, dan Pelayanan terhadap Keputusan Penggunaan Jasa Koperasi Simpan Pinjam Jasa Batang Novalia Jaya Putri; Apriatni Endang Prihatini; Ari Pradhanawati
Jurnal Ilmu Administrasi Bisnis Vol 11, No 1 (2022)
Publisher : Universitas Diponegoro

Kospin Jasa is one of the largest savings and loan cooperatives in Indonesia. In 2020 the assets of Kospin Jasa reached Rp9.6 trillion with the number of members in Indonesia reaching 334.092 customers, while the number of members at the Batang Branch Office was 2.222 customers. According to data, the number of members of Kospin Jasa shows a decrease in the number of members every year. This study aims to determine the effect of products, promotions, and services on decisions to use Kospin Jasa Batang services. This type of research is explanatory research. The sampling method in this research is probability sampling with simple random sampling technique and sampling frame. Data collection techniques used questionnaires and interviews with 96 respondents, members of Kospin Jasa Batang. The data analysis method used is regression analysis using the SPSS 26.0 application. The results showed that products, promotions, and services had an effect on purchasing decisions. There are suggestions given to Kospin Jasa based on each aspect, including on product aspects, it is necessary to improve product quality such as improving interest rates on each product and increasing the opening of deposits and loans to be easier. In the promotion aspect, it is necessary to increase the diversity of advertising media so that it is more easily known by the public and increase the knowledge of officers in providing accurate and clear information either to customers or prospective customers. In the service aspect, Kospin Jasa officers need to prioritize the interests of customers, respond to anyone who submits complaints, be able to know, understand, and answer all complaints, and be responsive in providing services and service processes so that customers are satisfied with the services provided by Kospin Jasa, so that creating customer loyalty to Kospin Jasa.

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