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All Journal Jurnal Ilmiah Ilmu-Ilmu Peternakan Jurnal Riset Multidisiplin Edukasi
Afriani H
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Other

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Journal : Jurnal Ilmiah Ilmu-Ilmu Peternakan

 1 
Pengaruh Rangsangan Pemasaran Terhadap Perilaku Ibu Rumah Tangga dalam Membeli Susu Bubuk untuk Konsumsi Balita di Kota Jambi Afriani H
Jurnal Ilmiah Ilmu-Ilmu Peternakan Vol. 14 No. 2 (2011): November 2011
Publisher : Fakultas Peternakan Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (332.789 KB) | DOI: 10.22437/jiiip.v14i2.871

Abstract

The research aimed was to reveal the effect of marketing response such as product, promotion, milk brand on housewife’s behaviour in purchasing milk flour for children under five years old (balita) in Jambi   City. The method used in this research was survey method which was done up to inferential stage. Sampling was done by using multi stage cluster random sampling, where as the samples were detemined by iterative method. Collected data were analysed by path analysis. The results showed that marketing response such as product and the brand of milk flour affected the housewife’s behaviour in purchasing milk flour for balita consumption. However marketing response such as promotion was not determine housewife’s behaviour. It could be concluded that product and the brand of milk flour affecting the housewife’s behaviour in purchasing milk flour for balita consumption in Jambi City.
Minat Dan Motivasi Peternak Untuk Mengembangkan Ternak Sapi Pada Kawasan Perkebunan Kelapa Sawit di Propinsi Jambi Afriani H; Nahri Idris; Fatati F
Jurnal Ilmiah Ilmu-Ilmu Peternakan Vol. 17 No. 2 (2014): November 2014
Publisher : Fakultas Peternakan Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (226.8 KB) | DOI: 10.22437/jiiip.v17i2.2308

Abstract

 The survey method was used to conduct this study through 180 cow farmers in three Regencies (merangin, Muaro Jambi and West tanjung Jabung) in Jambi Province. Samples of farmer were choised as the Simple Random sampling. Results of this study showed that farmer interest to rare cows within palm oil plantatition area in Jambi Province looked high with the interest value of 82.24% and the motivation of farmer to grow cow was medium with the value of 77.56%.  The analysis of multiple linear regression indicated that interest and motivation can be explained together with variable measured (area, the age of oil palm tree, farmer experience, livesock enterprise scale, income, the amount of family member and group activity). The interest and motivation value of farmer to grow cow were 37 and 45.20% respectively. The F test showed that the regression model could be usedto predict interest and motivation of farmer to grow cows as the level of significant of less than 0.05. There was highly significant effect between group activity and motivation and significant effect between age of tree, farmer experience, and group activity with farmer interest and motivation.
Co-Authors Bagus Pramusintho Fatati F Nahri Idris Sofyan Marsyahadi