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Nahri Idris
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ANALISIS SALURAN, MARGIN, DAN EFISIENSI PEMASARAN TELUR ITIK DI KECAMATAN AIR HANGAT KABUPATEN KERINCI Andica Dwi Beja Kurniawan; Fatati; Nahri Idris
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 10 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Oktober 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i10.1031

Abstract

This study aimed to analyze the marketing channels, margins, and marketing efficiency of duck eggs in Air Hangat District, Kerinci Regency. This research was motivated by the marketing condition in which long distribution chains cause farmers to receive a lower share of the selling price. The study used a survey method with a census approach involving the entire population of duck farmers and duck egg traders as respondents. The data consisted of both primary and secondary data. Primary data were obtained through direct interviews with farmers and traders regarding production quantity, buying and selling prices of duck eggs, and the income earned. Secondary data were collected from related institutions and previous studies. Data analysis was conducted using marketing margin, farmer’s share, and marketing efficiency calculations. The results showed that there were two marketing channel patterns: (1) farmer → consumer, and (2) farmer → collector → retailer → consumer. The total marketing margin was IDR 1,172.49 per egg, with farmer’s share values of 100% and 65.77% for each channel, respectively. The marketing efficiency values were 0% for channel I and 3.07% for channel II. These findings indicate that channel I is the most efficient and provides greater benefits to farmers. It is recommended that farmers utilize shorter marketing channels or sell directly to consumers to increase their income.
FAKTOR-FAKTOR YANG MEMPENGARUHI PENGETAHUAN IBU RUMAH TANGGA TENTANG DAGING SAPI YANG AMAN, SEHAT, UTUH DAN HALAL (ASUH) DI KECAMATAN ALAM BARAJO KOTA JAMBI M. Randa Fahsya; Nahri Idris; Indra Sulaksana
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 10 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Oktober 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i10.1038

Abstract

The lack of knowledge of housewives about selecting safe, healthy, whole, and halal (ASUH) meat makes unscrupulous traders take the opportunity to commit fraud. The ASUH concept emphasizes that beef must be free from dangerous contaminants (safe), have beneficial nutritional content (healthy), not mixed with other parts or other animals (whole), and processed according to Islamic law (halal). This study aims to determine the knowledge of housewives about Safe, Healthy, Whole, and Halal (ASUH) beef and analyze the influence of age, education, number of family members, income, and opportunity to obtain information on knowledge about ASUH beef. The research method used is a survey with a quantitative approach. The results of this study indicate that the knowledge of housewives in Alam Barajo District is categorized as high, this can be seen from the majority of housewives knowing about ASUH beef. The conclusion of this study is that the majority of housewives in Alam Barajo District have a good understanding of the concept of ASUH beef. Income factors and opportunities to obtain information influence knowledge about ASUH beef.
Co-Authors Afriani H Andica Dwi Beja Kurniawan Fatati Fatati F Indra Sulaksana M. Randa Fahsya Syafril Hadi Widiya Lestari