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All Journal Jurnal Administrasi Bisnis Jurnal Ilmu Administrasi Bisnis
Agus Hermani Daryanto Seno
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Diponegoro
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS KONSUMEN (Studi Kasus Peacockoffie Gombel Semarang) Shania Aulia Rahma; Agus Hermani Daryanto Seno
Jurnal Ilmu Administrasi Bisnis Vol 10, No 3 (2021)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (170.492 KB)

Abstract

Abstract: A lot of coffee shop in  Semarang makes shop owners compete to win the competition. One way is to have a high level of consumer loyalty. High consumer loyalty can be influenced by the good product quality and low prices. In fact, not all coffee shops have high loyalty, including Peacockoffie Gombel. This study aims to determine the effect of product quality and price on consumer loyalty Peacockoffie Gombel. This type of research is explanatory research with a purposive sampling method. Data collection techniques were used by distributing questionnaires and interviewing 100 respondents who have made purchases at Peacockoffie Gombel at least 3 times. The data analysis method used is regression analysis using the SPSS 26.0 application. The results of this study indicate that product quality affects consumer loyalty and prices that affect consumer loyalty, and there is an influence between product quality and price on consumer loyalty. The suggestions given to Peacockoffie Gombel on product quality aspects need to be improved, especially in terms of menu diversity, appearance in the presentation of drinks and food, as well as the distinctive taste and aroma of drinks and food to be able to satisfy consumer desires with an appetizing taste and appearance. In terms of price, it is necessary to vary the price to be able to compete with other coffee shops. Meanwhile, from the aspect of consumer loyalty, there needs to be a promotion in the form of a bundling package so that consumers can try other product variants without having to spend more money, or by presenting a unique name on the menu variant to attract consumers. 
PENGARUH BEBAN KERJA DAN MOTIVASI KERJA TERHADAP TURNOVER INTENTION KARYAWAN RUMAH SAKIT PANTI WILASA CITARUM SEMARANG Choirul Ibnu Setianto; Sudharto Prawoto Hadi; Agus Hermani Daryanto Seno
Jurnal Ilmu Administrasi Bisnis Vol 10, No 3 (2021)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (257.795 KB) | DOI: 10.14710/jiab.2021.31959

Abstract

Abstract: The high turnover rate of employees in the company shows that employees demanded to leave the company. Based on the turnover data of the Panti Wilasa Citarum Hospital Semarang which shows fluctuations from 2017-2020. This study aims to determine the effect of workload and work motivation on employee turnover intention at Panti Wilasa Citarum Hospital Semarang. This type of research is explanatory research using cluster sampling method. The survey population includes all employees, with a sample of 85 respondents. SPSS 22.0 application is used to analyze the data. According to the research, it is found that workload and work motivation affect the turnover intention, and there is a simultaneous influence of workload and work motivation on turnover intention. Suggestions given on the workload aspect are to implement a target evaluation system on a regular basis, and provide training to increase insight and knowledge. In the aspect of work motivation, create a more comfortable work atmosphere and clarifies the work flow so that it can be organized and efficient in task completion. In the aspect of turnover intention, companies should provide promising career paths for employees in order to retain employees and make employees continue to develop. Keywords: Workload; Work Motivation; Turnover Intention
Pengaruh Komunikasi Interpersonal dan Lingkungan Kerja Terhadap Kinerja Karyawan PT. Euro Management Indonesia Syifa Aulia Gumay; Agus Hermani Daryanto Seno
Jurnal Administrasi Bisnis Vol 7, No 2 (2018)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v7i2.22691

Abstract

PT. Euro Management Indonesia have some low level performance of employees such as not good in giving directives or guidance or work orders, some work space is not adequate, and the achievement of quality and quantity targets that have not maximized. It is allegedly due to the existence of interpersonal communication and work environment employees are still considered not good.The aims of this study to determine how the influence that given by interpersonal communication and work environment to the performance of employees of PT. Euro Management Indonesia. Type of this research is explanatory research, with 50 respondents of samples. Used questionnaire as data collecting with Likert measurement scale. In the data analysis method used is test of validity and reliability, correlation coefficient (R), regression test, coefficient of determination (R2), significance of t test and F test by using SPSS 20.0.The results of this research shows that interpersonal communication and work environment severally has significant, strong and positive influence toward employee performance. Two variables has been tested gradually or even together show that interpersonal communication (0,682) and work environment (0,678) simultaneously have strong relation with employee performance. The amount of contribution value (R2) by interpersonal communication is greater than work environment, coefficient of determination value (R2) for interpersonal communication is 46,5% and work environment is 46%.PT. Euro Management Indonesia memiliki tingkat kinerja beberapa karyawan rendah seperti pemberian arahan/bimbingan/perintah kerja yang kurang baik, beberapa ruangan kerja yang masih belum memadai, dan pencapaian target kualitas maupun kuantitas yang belum maksimal. Hal ini diduga karena terdapat komunikasi interpersonal dan lingkungan kerja karyawan yang dinilai masih kurang baik. Penelitian ini bertujuan untuk mengetahui pengaruh yang diberikan oleh komunikasi interpersonal dan lingkungan kerja terhadap kinerja karyawan PT. Euro Management Indonesia. Tipe penelitian yang digunakan adalah tipe penjelasan (explanatory research), dengan jumlah sampel sebanyak 50 responden. Pengumpulan data menggunakan kuesioner dengan skala pengukuran Likert. Metode analisis data yang digunakan adalah uji validitas dan reliabilitas, koefisien korelasi (R), uji regresi, koefisien determinasi (R2), signifikansi uji t dan uji F dengan aplikasi SPSS 20.0. Hasil penelitian ini menunjukan bahwa variabel komunikasi interpersonal dan lingkungan kerja memiliki pengaruh yang signifikan, kuat dan positif terhadap kinerja karyawan. Dua variabel telah di uji secara bertahap maupun bersama-sama menunjukkan hasil bahwa variabel komunikasi interpersonal (0,682) dan lingkungan kerja (0,678) secara simultan memiliki hubungan yang kuat terhadap variabel kinerja karyawan. Besarnya sumbangan yang dimiliki oleh variabel komunikasi interpersonal lebih besar dari besaran sumbangan pengaruh yang dimiliki oleh lingkungan kerja, nilai koefisien determinasi (R2) untuk variabel komunikasi interpersonal sebesar 46,5% dan lingkungan kerja sebesar 46%.
Co-Authors Choirul Ibnu Setianto Shania Aulia Rahma Sudharto Prawoto Hadi Syifa Aulia Gumay