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Muriati Mukhtar
Universiti Kebangsaan Malaysia

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Validating the factors influencing social commerce adoption in small and medium enterprise in Malaysia Walid Abdullah Ali; Muriati Mukhtar; Ibrahim Mohamed
Indonesian Journal of Electrical Engineering and Computer Science Vol 17, No 1: January 2020
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijeecs.v17.i1.pp440-447

Abstract

Electronic commerce has been growing at a rapid rate in many countries, including developing countries. In recent years, social media and social networking sites have become popular and such popularity has led to a novel e-commerce branch known as social commerce. In Malaysia, it is observed that individuals and organizations have begun to sell and purchase using social media. But studies on s-commerce adoption in Malaysia are still lacking. Therefore, this study aimed to investigate the effects of technological, organizational, and trust factors on social commerce adoption among SMEs in Malaysia. This paper presented the factors, collected from literature, which influence the adoption of social commerce, and the results of an exploratory pilot study.
Defining social content and social content management: Service science perspective Wan Azlin Zurita Wan Ahmad; Muriati Mukhtar; Yazrina Yahya
Indonesian Journal of Electrical Engineering and Computer Science Vol 17, No 3: March 2020
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijeecs.v17.i3.pp1453-1460

Abstract

Social media enables unlimited open interactions between organisations and customers. Social content resulting from social media interactions are of immense value and could be beneficial to both organisations and customers. Well managed social content could be used as a basis for producing service innovations offered by the organisations. However, the meaning of social content and its definition is not clearly articulated in the literature. This led to an equally limited meaning of social content management. In this regard, this article proposed that the definition of social content and social content management should be developed from the service science perspective. This is necessary to capture the essential facet of social interactions, that of value co-creation. Both definitions are developed through a triangulation process namely, literature review and a series of interviews with experts. With the proposed definition of social content and social content management, it is hoped that it would enhance the understanding of both concepts thus leading to a more effective way of managing social content.
Co-Authors Ibrahim Mohamed Walid Abdullah Ali Wan Azlin Zurita Wan Ahmad Yazrina Yahya