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All Journal Pena: Jurnal Pendidikan Bahasa dan Sastra
Yoani Julita Sumasari
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Education Languange, Linguistic, Communication & Media

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ANALISIS WACANA IKLAN KOSMETIK DI MEDIA TELEVISI Yoani Julita Sumasari
Pena : Jurnal Pendidikan Bahasa dan Sastra Vol. 3 No. 2 (2014): Jurnal Pendidikan Bahasa dan Sastra
Publisher : Program Studi Pendidikan Bahasa dan Sastra Fakultas Keguruan dan Ilmu Pendidikan Universitas Jambi

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Abstract

In this research, discusses the analysis of discourse in cosmetics advertising on television. The data were analyzed in form of discourses contained of advertisements on television as much as 30 advertisements. Based on the theory used in this research include the theory of discourse analysis. This research classified in descriptive qualitative research. The data collection methods used techniques of listening and writing down techniques. The results of the data analysis indicate that aspects of language contained in persuasive discourse in television advertising in form of repetition of words, repetition of sentences, using interesting vocabulary, and the use of the term of interest, while aspects such as unlanguages, accuracy of talking with the speaker, precision timing and how to delivery through tones. The expected effects of the audience not only interested but trustworthly that the advertised product is suitable for the audience and make them want to buy then use them. Keywords: discourse analysis, cosmetic advertisement, television.
ANALISIS UNSUR-UNSUR INTRINSIK DALAM HIKAYAT CERITA TAIFAH Yoani Julita Sumasari
Pena : Jurnal Pendidikan Bahasa dan Sastra Vol. 4 No. 1 (2014): Jurnal Pendidikan Bahasa dan Sastra
Publisher : Program Studi Pendidikan Bahasa dan Sastra Fakultas Keguruan dan Ilmu Pendidikan Universitas Jambi

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Abstract

The study is aimed at analyzing the intrinsic elements in an old prose titled “Hikayat Cerita Taifah” (The Legend of Taifah). The objective of the study is to reveal the intrinsic elements of the story in such a way that the prose can be read, enjoyed and beneficial for the present society. Theoritically, the benefit of the study is to give inputs to the learning of old Malay Literature at schools and to provide learning material regarding elements of literature work, particularly in prose genre. The practical benefits expected is to build the strong character and to develop good personality of the young generation. Keywords : analysis, intrinsic elements, legend, the story of Taifah.
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