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Hongsheng Xu
Luoyang Normal University

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Construction of E-commerce Recommendation System based on Semantic Annotation of Ontology and User Preference Hongsheng Xu; Ruiling Zhang; Chunjie Lin; Wenli Gan
Indonesian Journal of Electrical Engineering and Computer Science Vol 12, No 3: March 2014
Publisher : Institute of Advanced Engineering and Science

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Abstract

Ontology is an explicit formal specification of the shared conceptual model. Domain ontology can accurately describe the contents of the e-commerce site in the stage of built domain ontology. Web domain ontology can effectively improve the quality of the recommended use of the e-commerce personalized recommendation. The paper presents construction of e-commerce recommendation system based on semantic annotation of ontology and user preference.  In this paper domain ontology semantic annotation for the project is established, and this ontology takes advantage of semantic similarity measure to calculate the semantic similarity between the projects, and it can predict the score of unbranded items based on user ratings. The experimental results show that the algorithm recommended more effective than traditional algorithms, to improve the quality of the recommended. DOI : http://dx.doi.org/10.11591/telkomnika.v12i3.4132  
Research on Data Integration of the Semantic Web Based on Ontology Learning Technology Hongsheng Xu; Ruiling Zhang
Indonesian Journal of Electrical Engineering and Computer Science Vol 12, No 1: January 2014
Publisher : Institute of Advanced Engineering and Science

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Abstract

Goal of ontology learning is to use machine learning and statistical techniques, by means of automatic or semi-automatic, and obtain the expected from the existing data resources. Web data integration based on ontology is web data mapping information in the source to the process of ontology concepts. The goal of semantic Web is to provide a computer for semantic Internet information can be understood, thus the computer to identify the information, and the automatic interpretation, exchange and processing. The paper presents the research on data integration of the semantic web based on ontology learning technology. Theory and experiments show that compared with the method of concept lattice construction algorithm has certain superiority. DOI : http://dx.doi.org/10.11591/telkomnika.v12i1.3889
Co-Authors Chunjie Lin Ruiling Zhang Wenli Gan