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All Journal INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS
Arviana Wulandari
STIE Tribuana
Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences

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Entrepreneurship Spirit and Entrepreneurship Value Enhancing Entrepreneurial Independence Through Entrepreneurial Behavior Arviana Wulandari; Suroyo Suroyo
International Journal of Education, Information Technology, and Others Vol 3 No 1 (2020): International Journal of Education, Information Technology, and Others
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (140.482 KB) | DOI: 10.5281/zenodo.3750939

Abstract

The difficulties of small enterprise need to be anticipated by conducting empirical testing through a study of the spirit of entrepreneurship, entrepreneurship values, and studies of entrepreneurial behavior that can affect the process of achieving entrepreneurial independence. This study aims to analyze the influence of entrepreneurship spirit and entrepreneurship values ​​on entrepreneurial behavior to create entrepreneurial independence. The method used in analyzing data was Path Analysis. The sample in this study was 125 small entreprises consisted of 45 small enterprises of Batik Pekalongan, 42 small enterprises of traditional foods Batu Malang and 38 small enterprises of Ceramic Kasongan Bantul Yogyakarta. The data analyzed using Structural Equation Modeling (SEM). The test results showed that the spirit of entrepreneurship had a direct influence on entrepreneurial behavior and an indirect effect on entrepreneurial independence. Entrepreneurship value had a direct influence on entrepreneurial behavior and also indirectly affects entrepreneurial independence. While entrepreneurial behavior had a positive effect on business independence.
The Effect Of Funds Management, Promotion and Service Quality on Customer Loyalty at Bank BJB Bekasi Arviana Wulandari
International Journal of Education, Information Technology, and Others Vol 4 No 3 (2021): International Journal of Education, information technology and others
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (172.039 KB) | DOI: 10.5281/zenodo.5243139

Abstract

Purpose: to find out: (1) whether management has a positive effect on customer loyalty, (2) whether promotion has a positive effect on customer loyalty, (3) whether service quality has a positive effect on customer loyalty, (4) whether fund management, promotion, service quality together -the same has a positive effect on customer loyalty. Design/methodology/approach: descriptive and verification method. Findings: The results of this analysis indicate that the effect of price on customer loyalty has a positive and significant effect. The effect of promotion on customer loyalty has a positive and significant effect. The effect of service quality on customer loyalty has a positive and significant effect. The effect of price, promotion, and service quality on customer loyalty has a positive and significant effect. Research limitations/implications: There are four variables considered in this paper: fund management, promotion, quality of service, and customer loyalty; Intervening variables are not considered and the sample for this study is 100 using a non-probability sampling method. Originality/value: This Paper is Original. Paper type: Research Paper
Co-Authors Suroyo Suroyo