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All Journal Menara Ilmu Prosiding Konferensi Nasional PKM-CSR JAKBS Jurnal Akuntansi Keuangan Dan Perpajakan Journal of Business Economics and Management
Enny Arita
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Environmental Science Nursing Public Health Social Sciences

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E-Marketing Usaha Kue Bolu “Jihan” Kota Payakumbuh Enny Arita; Ingra Sovita; Faradika Faradika; Idwar Idwar
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 1 (2018): Prosiding PKM-CSR Konferensi Nasional Pengabdian kepada Masyarakat dan Corporate Socia
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

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Abstract

Pemasaran Internet atau pemasaran elektronik (bahasa Inggris: Internet marketing, e-marketing, atau online-marketing) adalah segala upaya yang dilakukan untuk melakukan pemasaran suatu produk atau jasa melalui atau menggunakan media elektronik atau Internet. Huruf 'e' dalam e-marketing ini berarti elektronik yang artinya kegiatan pemasaran yang dimaksud dilaksanakan secara elektronik melalui jaringan Internet. Usaha ini Kue Bolu Jihan ini masih melakukan pemasaran secara tradisional yaitu pada pasar tradisional dan kemasan produk dalam bentuk plastik. Jadi UKM ini mengalami kendala pemasaran belum modern. Untuk ini kami team pengabdian merumuskan permasalahan agar produk dapat berkembang maka dibuatlah system e-marketing. Tujuan dari pengabdian ini memcreate sebuah teknologi/aplikasi e-marketing kue bolu JIHAN. Metode yang dikembangkan adalah prinsip marketing mix, yaitu Product, Price, Place, Promotion. Prinsip yang paling penting adalah place dan promotion dalam e-marketing. Hasil yang hendak dicapai adalah desain web e-marketing pada prinsip place dan promotion on line, dimana merek dikembangkan yang lebih modern dan kemasan menarik. Luaran yang hendak dicapai Web e-marketing, paten merek, kemasan produk dan publikasi ilmiah.
Pengaruh Perputaran Modal Kerja, Perputaran Kas Dan Perputaran Persediaan Terhadap Profitabilitas Pada Perusahaan Manufacture Sub.Sektor Makanan Dan Minuman Yang Terdaftar Di Bursa Efek Indonesia Tahun 2017-2021 Enny Arita; Nini Nini; Ratnawati Raflis
Menara Ilmu : Jurnal Penelitian dan Kajian Ilmiah Vol 17, No 1 (2023): Vol 17 No. 01 JANUARI 2023
Publisher : LPPM Universitas Muhammadiyah Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/mi.v17i1.3864

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Perputaran Modal dan Perputaran Persediaan secara simultan terhadap Profitabilitas Perusahaan Manufaktur Sub.Sektor Industri Makanan dan Minuman yang Terdaftar di Bursa Efek Indonesia Periode 2017-2021. Populasi dalam penelitian ini adalah perusahaan manufaktur Sub Sektor Makanan dan Minuman yang Terdaftar di Bursa Efek Indonesia Periode 2017-2021. Sampel pada penelitian ini adalah 10 perusahaan yang telah diseleksi dengan kriteria tertentu dengan menggunakan metode purposive sampling. Data dikumpul kan dalam penelitian ini adalah data kuantitatif. Sumber data dalam penelitian ini adalah sumber data sekunder yang diperoleh dari laporan keuangan tahunan yang dipublikasikan dari BEI tahun 2017 -2021. Teknik pengumpulan data dengan teknik dokumentasi. Metode analisis dengan menggunakan uji asumsi klasik, analisis regresi linear berganda, dan pengujian hipotesis yang diolah menggunakan SPSS 22. Hasil dari penelitian ini dalam pengujian t menunjukan perputaran modal kerja berpengaruh terhadap profitabilitas sedangkan perputaran persediaan dan perputaran kas tidak perpengaruh terhadap profitabilitas. Hasil dari Koefisien Determinasi (R2) menunjukan perputaran modal kerja, perputaran persediaan dalam menjelaskan profitabilitas sebesar 26,1% sedangkan sisanya sebesar 73,9% dipengaruhi oleh variabel-variabel lain yang digunakan dalam penelitian ini. Kata Kunci : Perputaran Modal Kerja, Perputaran Persediaan, Perputaran Kas Profitabilitas.
Pengaruh Media Pembelajaran Daring, Motivasi Belajar Dan Learning From Home Terhadap Prestasi Belajar Mahasiswa s1 Manajemen Feb Unidha Di Masa Pandemi Covid-19 Yentisna Yentisna; Enny Arita; Alvin Alfian; Likanopa Syentia
Menara Ilmu : Jurnal Penelitian dan Kajian Ilmiah Vol 17, No 1 (2023): Vol 17 No. 01 APRIL 2023
Publisher : LPPM Universitas Muhammadiyah Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/mi.v17i1.4244

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Media Pembelajaran Daring, Motivasi Belajar dan Learning From Home Terhadap Prestasi Belajar Mahasiswa S1 Manajemen UNIDHA di Masa Pandemi Covid-19. Jenis penelitian yang digunakan adalah Kuantitatif. Populasi penelitian ini adalah mahasiswa jurusan S1 Manajemen di FEB UNIDHA yang masih aktif terdaftar dalam tahun akademik 2021. Teknik pengambilan sampel adalah Purposive Sampling yaitu sebanyak 104 orang yang terdiri dari mahasiswa angkatan tahun 2021. Metode pengumpulan data yang digunakan adalah kuesioner. Teknik analisis data dalam penelitian adalah Analisis Deskriptif dan Analisis Regresi Linier Berganda. Berdasarkan penelitian yang dilakukan, hanya 104 responden yang dapat diolah datanya, dan hasil penelitian menunjukkan bahwa terdapat 3 variabel yang mempengaruhi Prestasi Belajar Mahasiswa S1 Manajemen FEB UNIDHA di Masa Pandemi Covid-19 yaitu: Media Pembelajaran Daring, Motivasi Belajar dan Learning From Home. Dan variabel yang paling Mempengaruhi keberhasilan belajar mahasiswa S1 Manajemen FEB UNIDHA adalah motivasi belajar yang memiliki nilai coefisien sebesar 62.7% dan variabel yang memiliki koefisien paling kecil adalah variabel Media Pembelajaran E-Learning yang memiliki nilai sebesar 18%. Saran yang diajukan dalam penelitian ini adalah: Bagi para mahasiswa S1 Manajemen khususnya yang telah menjalani perkuliahan dengan perubahan metode belajar melalui daring dikarenakan kondisi pandemi covid-19 seperti sekarang, diharapkan untuk meningkatkan kualitas dan strategi belajar yang dimiliki serta mampu mengakses media pembelajaran dengan baik dan juga meningkatkan motivasi dalam diri agar dapat menunjang keberhasilan dalam belajar. Kata kunci: Media Pembelajaran Daring, Motivasi Belajar Learning From Home dan Prestasi Belajar.
Pengaruh Current Ratio, Debt To Equity Ratio, Dan Net Profit Margin Terhadap Pertumbuhan Laba Bersih Perusahaan Manufaktur Yang Terdaftar Di Bursa Efek Indonesia ( Studi Kasus Pada Perusahaan Farmasi Yang Terdaftar di Bursa Efek Indonesia Periode 2019- Irma Sofia; Enny Arita
Jurnal Akuntansi Keuangan dan Bisnis Vol. 1 No. 4 (2024): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

This research aims to examine the influence of the current ratio, debt to equity ratio, and net profit margin on the net profit growth of pharmaceutical sector manufacturing companies listed on the Indonesia Stock Exchange for the 2019-2022 period. The population in this study was the pharmaceutical sector, the sampling technique used purposive sampling technique, and 11 samples were obtained. The analytical methods used are descriptive anlysis, Classical Assumption Testing and Hypothesis Testing. The result of this research show that the Current Ratio (CR) has a negative effect on the growth of net profit of pharmaceutical sector manufacturing companies with a calculated t value of -1,047 < t table 3,18, Debt To Equity Ratio (DER) has a negative effect on the net profit growth of pharmaceutical sector manufacturing companies with the calculated t value is -0,141 < t table 3,18, and Net Profit Margin (NPM) has a negative effect on the growth of net profit of pharmaceutical sector manufacturing companies with the calculated t value -0,42 < t table 3,18 while simultaneously the Current Ratio (CR), Debt To Equity Ratio (DER), and Net Profit Margin (NPM) have a positive and significant effect on the net profit growth of pharmaceutical sector manufacturing companies with a calculated f value of 0,381 < f table 0,0283.
Pengaruh Return On Asset (ROA), Price Earning Rasio (PER), Earning Per Share (EPS), Debt to Equity Rasio (DER), Price to Book Value (PBV) Terhadap Harga Saham (Study Kasus Pada Perusahaan Media Pertevisian dan Media Masa Yang Terdaftar Di Bursa Efek Indonesia Putri Rahayua; Enny Arita
Jurnal Akuntansi Keuangan dan Bisnis Vol. 1 No. 4 (2024): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

The capital market is a means for companies to sell shares in an effort to increase long-term funding needs. With the implementation of new government regulations regarding the closure of analog television broadcasts, the selling value of shares in compact television media companies has decreased. This research examines Return On Assets (ROA), Price Earning Ratio (PER), Earning Per Share (EPS), Debt to Equity Ratio (DER), and Price to Book Value (PBV) which are financial ratios to determine the performance of a company. company. company. This research aims to determine the effect of these five financial ratios on share prices in television media companies listed on the Indonesia Stock Exchange in 2018-2022. With a sample of 4 companies. The results of this research partially (ROA) and (PER) have an effect on stock prices, while (EPS), (DER), and (PBV) have no effect on stock prices.
Pengaruh Struktur Modal, Likuiditas Dan Profitabilitas Terhadap Kinerja Keuangan (Studi Kasus Pada Perusahaan Food and Beverage Yang Terdaftar di Bursa Efek Indonesia Periode 2020-2022) Annisa Shalmi Jhon; Enny Arita
Jurnal Akuntansi Keuangan dan Bisnis Vol. 1 No. 4 (2024): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

The aim of this research is to determine the influence of capital structure, liquidity and profitability on the financial performance of companies in the food and beverage subsector manufacturing sector listed on the Indonesia Stock Exchange for the 2020-2022 period. The variable used to measure capital structure is the debt to equity ratio (DER), the liquidity variable is measured by the current ratio (CR), profitability is measured by return on assets (ROA), and the financial performance variable is measured by return on equity (ROE). The population of this research is food and beverage subsector manufacturing companies listed on the IDX for the 2020-2022 period with a total of 84 companies. Using purposive sampling and random sampling, a sample of 25 companies was taken. The analysis technique used is multiple linear regression analysis and hypothesis testing and classical assumption tests are also carried out which include normality tests, multicollinearity tests, heteroscedasticity tests and autocorrelation tests, with an alpha significance level of 5%. The research results show that the capital structure variable (DER) has no influence on ROE. The liquidity variable (CR) has no effect on ROE, while the profitability variable (ROA) has a significant effect on ROE. The variables capital structure (DER), liquidity (CR) and profitability (ROA) simultaneously influence ROE.
Pengaruh Penerapan Good Corporate Governance dan Struktur Modal Terhadap Nilai Perusahaan Pada Perusahaan Sub Sektor Properti dam Real Estate Yang Terdaftar Di BEI Periode 2020-2022 Wafiq Nurul Azizah; Enny Arita
Jurnal Akuntansi Keuangan dan Bisnis Vol. 1 No. 4 (2024): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

This research aimed to examine the effect of goost corporate governance that was referred to as managerial oumership, institutional oumership, independent commissioner board, and capital structur which seas referred to as deht to equity ratio (DER); on the firm value was referred to price to book value (PSV) The population was 85 property sector companies and real estate with purposive sampling as the data collection technique in line with that, there were 24 data samples with 3 years of observation (2020-2022) Furthermore, the data used were secondary, in form of companies annual reports, that were list on the indonesia stock exchange (IDX) during 2016-2020. The data analysis technique used descriptive statistics and multiple linear regression with SPSS. The result concluded that on inumagerial ownership and institusional oumership had a positive effect on firm value. However, independent commissioner board, as well as a capital structure (DER), had a significant negative effect on firm value.
Pengaruh Kebijakan Dividen, Kebijakan Hutang, Keputusan Investasi Dan Harga Saham Terhadap Nilai Perusahaan Enny Arita; Romi Yusmardi
Jurnal Akuntansi Keuangan Dan Perpajakan | E-ISSN : 3063-8208 Vol. 1 No. 3 (2025): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to examine the effect of dividend policy, debt policy, investment decisions and stock price on the firm value of mining sector listed on the Indonesian Stock Exchange in 2020-2023. This type of research data is quantitative. The data sources used are secondary data collection method uses documentary data. The population in this study are all mining sector listed on the Indonesia Stock Exchange in 2020-2023 which consist of 88 companies. The sample in this study are 21 mining companies selected based on the criteria (purposive sampling). The data analysis technique used in this study is multiple linear regression testing, hypothesis testing with the help of SPSS software. The results of this research based on the t test show that dividend policy and stock price have a positive and significant effect on the firm value of mining sector listed on the Indonesia Stock Exchange in 2020-2023. Meanwhile, debt policy and investment decisions have no significant effect on the firm value of mining sector listed on the Indonesia Stock Exchange in 2020-2023. Based on the f test, simultaneously dividend policy, debt policy, investment decisions and stock price on the firm value have a positive and significant effect on firm value. Based on the results of this research, independent variables influence the dependent variable by 32%.
Pengaruh Profitabilitas, Likuiditas, dan Struktur Modal Terhadap Nilai Perusahaan (Pada Perusahaan Asuransi Yang Terdaftar di Bursa Efek Indonesia Tahun 2020-2023) Renindy Indriany; Enny Arita
Jurnal Akuntansi Keuangan Dan Perpajakan | E-ISSN : 3063-8208 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

The aim of this research is to examine the influence of Profitability, Liquidity and Capital Structure on company value. Where profitability is measured using the ROA ratio, liquidity is measured using the CR ratio, capital structure uses the DER ratio, and company value is measured using the PBV ratio. This research uses a sample of fifteen insurance companies listed on the Indonesia Stock Exchange in 2020-2023. The sample selection method uses purposive sampling. The data analysis method used in this research is multiple regression analysis. SPSS is used as a method for analyzing the data obtained. The results of this research show that the variables profitability and liquidity have a positive but not significant effect on company value. Meanwhile, the capital structure variable has a positive and significant effect on company value.
Pengaruh E-Banking Dan Mobile Banking Terhadap Kinerja Keuangan Pada Perbankan Konvensional di Kota Padang Suci Ramadhani; Enny Arita
Jurnal Akuntansi Keuangan Dan Perpajakan | E-ISSN : 3063-8208 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to analyze the effect of E-Banking and Mobile Banking usage on the financial performance of conventional banks in Padang City, both partially and simultaneously. The research population consists of employees in the operational, financial, and digital service divisions of conventional banks in Padang City, while a sample of 80 respondents was selected through purposive sampling based on criteria relevant to the research variables. This study employs a quantitative approach using primary data collected through questionnaires. Data analysis was conducted using multiple linear regression, the coefficient of determination, t-test, and F-test with the assistance of SPSS version 26 software. The results indicate that E-Banking has a positive and significant effect on the financial performance of conventional banks in Padang City, and Mobile Banking also has a positive and significant effect on financial performance. E-Banking and Mobile Banking simultaneously influence financial performance. The influence of both independent variables on financial performance is 53.8%.
Co-Authors Alvin Alfian Annisa Shalmi Jhon Arya Gus Putra Damayanti, Elok Faradika Faradika Ingra Sovita Irma Sofia Likanopa Syentia Nini Nini Putri Rahayua Ratnawati Raflis Renindy Indriany Romi Yusmardi Suci Ramadhani Wafiq Nurul Azizah Yentisna Yentisna