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All Journal Journal Industrial Servicess Ilomata International Journal of Social Science
Hidayat Sofyan Widjaja
Perbanas Institute
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Transportation Other

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The analysis of different perceptions between Avoskin and Wardah skincare consumers Shafira Putri Bahari; Reny Fitriana Kaban; Hidayat Sofyan Widjaja
Journal Industrial Servicess Vol 8, No 1 (2022): June 2022
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36055/jiss.v8i1.14712

Abstract

Wardah is one of the halal cosmetic brands that provides products suit to the needs of Indonesian women. According to Top Brand Award data for 2020, most of Wardah's products experienced a decline in buying interest. The decrease in the percentage of interest in buying Wardah skincare products can be caused by the shift of consumers to other brands. Buying interest is how likely a consumer is to buy a brand and service or how likely a consumer is to move from one brand to another, so this study aimed to analyze different perceptions between two skincare consumers, Avoskin and Wardah, using the variables of halal certification, brand ambassador, and beauty vlogger review. The sampling technique used in this study was purposive sampling, taken from the respondents. This study used the Mann-Whitney test as the data analysis method. The result shows that there are significant differences in perceptions of halal certification among Avoskin and Wardah consumers, no significant differences in brand ambassador perceptions among Avoskin and Wardah consumers, and no significant differences in perceptions of beauty vlogger reviews among Avoskin and Wardah consumers.
The Effects of Religiosity and Halal Knowledge on the Decision to Use the Covid-19 Vaccine Nabila Nurrahmi; Reny Fitriana Kaban; Hidayat Sofyan Widjaja
Ilomata International Journal of Social Science Vol 4 No 3 (2023): July 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijss.v4i3.788

Abstract

This study intends to investigate how religious affiliation and knowledge on halal practices affect the decision to take the Covid-19 vaccination. The variables tested in this research consisted of the independent variables namely religiosity and halal knowledge whereas the dependent variable is the decision to use the Covid-19 vaccine. The purposive sampling method was implemented, with the sample of 100 Muslims aged over 12 who had been given the Covid-19 vaccination in Jakarta. The PLS analysis approach was used to analyze the data obtained. Based on the findings, the following conclusions are generated as follows: (1) Religiosity has a positive and significant impact on the decision to use a vaccine product; (2) the perspective on halal practices has a positive and significant impact on the choice of vaccine product; and (3) both religiosity and halal knowledge simultaneously have a positive and significant impact on the choice to use a product. This study recommends that every company manufacturing the Covid-19 vaccines imposes halal elements in the process. The halal label in the Covid 19 vaccine is crucial because in communities where strong levels of religiosity prevails, consumers consider a halal status in goods consumption is of a high value. Recommendations are proposed for the public to investigate further about the halalness of the Covid-19 vaccine through continuous socialization to ensure that the vaccine is safer and more effective.
Co-Authors Nabila Nurrahmi Shafira Putri Bahari