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All Journal JURNAL EDUKASI NONFORMAL
Fahmi Fadlillah Syaiful
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Social Sciences

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MANAJEMEN ENTEREPENEURSHIP EDUCATION MELALUI PEMASARAN DI TENGAH PANDEMI COVID-19: STUDI KASUS USAHA MINUMAN KAMSIA BOBA DI BANGKALAN Fahmi Fadlillah Syaiful
JURNAL EDUKASI NONFORMAL Vol 1 No 1 (2020): Jurnal Edukasi NonFormal
Publisher : Universitas Muhammadiyah Enrekang

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Abstract

Saat ini dunia digemparkan dengan penyebaran covid-19 yang berawaldari China yang kemudian menyebar keseluruh dunia termasuk Kabupaten Bangkalan.Abdullah selaku pemilik usaha Kamsia Boba tepatnya di jalan RE Martadinata mengeluarkan kebijakan pemasaran dalam masa pandemi ini. Adanya pandemi ini menyebabkan penjualan turun drastis dengan kebijakan yang dikeluarkan oleh Abdullah untuk manajemen pemasaran usaha minumannya secara bertahap bidang usaha miliknya mampu bertahan dan tetap efektif.
PENERAPAN ANALISIS SWOT TERHADAP STRATEGI PEMASARAN USAHA MINUMAN KAMSIA BOBA MILIK ABDULLAH DI TENGAH PANDEMI COVID-19 DI KABUPATEN BANGKALAN Fahmi Fadlillah Syaiful; Elihami Elihami
JURNAL EDUKASI NONFORMAL Vol 1 No 1 (2020): Jurnal Edukasi NonFormal
Publisher : Universitas Muhammadiyah Enrekang

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Abstract

Nowadays the world is shocked with the spread of covid-19 which originated in China which then spread throughout the world including Bangkalan Regency. Abdullah as the business owner of Kamsia Boba precisely on the road RE Martadinata issued a marketing policy during this pandemic. The existence of this pandemic caused sales to plummet with the policy issued by Abdullah for the marketing management of his beverage business gradually his business sector was able to survive and remain effective
Co-Authors ELIHAMI, ELIHAMI