Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal KOLEGIAL : Jurnal Manajemen, Bisnis, dan Akuntansi
Harby Wiralaga
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : KOLEGIAL : Jurnal Manajemen, Bisnis, dan Akuntansi

 1 
PENGARUH ENTREPRENEUR PERSONALITY TERHADAP ENTREPRENEURIAL PERFORMANCE PADA IBU RUMAH TANGGA DI DESA TANJUNG KARANG KECAMATAN BATURAJA BARAT KABUPATEN OKU Iis Mardiana; Harby Wiralaga; Yopi Yunsepa
KOLEGIAL Vol 10 No 1 (2022): Januari-Juni 2022
Publisher : STIE DWI SAKTI BATURAJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55744/kolegial.v10i1.171

Abstract

This research objective is to figure out The Affect of Entrepreneur Personality on Entrepreneurial Performance of Housewives in Tanjung Karang Village, Baturaja Barat District, OKU Regency by employing a descriptive method. Whereas, the samples are 41 housewives living in Tanjung Karang Village, Baturaja Barat District, OKU Regency. The equation of simple linear regression model shows , i.e. Y = 3,517 + 0,743X, and correlation value is 0,618, hence the correlation value of Entrepreneur Personality on Entrepreneurial Performance is strong. The value of coefficient determination yield by the R
PENGARUH SEGMENTING, TARGETING DAN POSITIONING TERHADAP EFEKTIVITAS STRATEGI PEMASARAN PADA ENCAR DAIHATSU CABANG BATURAJA Yuniarti Anwar; Harby Wiralaga; Aditia Putra Santoso
KOLEGIAL Vol 10 No 2 (2022): Juli-Desember
Publisher : STIE DWI SAKTI BATURAJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55744/kolegial.v10i2.180

Abstract

The purpose of this study was to determine the effect of segmenting, targeting and positioning on theeffectiveness of the marketing strategy at Encar Daihatsu Baturaja Branch. This research uses descriptiveresearch method. The results of the research and discussion obtained multiple linear regression asfollows: Y = 0.395 + 0.409 X1 + 0.114 X2 + 0.427 X3. The correlation coefficient value of 0.817 based onthe correlation coefficient interval can be stated that the relationship between segmenting (X1), targeting(X2) and positioning (X3) variables on the effectiveness of marketing strategy (Y) is strong, because it is inthe interval 0.60-0.799. Testing the hypothesis that produces a calculated t value for the segmentingvariable is (1.415) < t table (2.17881) this means that Ho is accepted and Ha is rejected, meaning thatthere is no effect of segmenting on the effectiveness of the marketing strategy at Encar Daihatsu BaturajaBranch. The calculated t value of the targeting variable is (0.498) <t table (2.17881) this means that Ho isaccepted and Ha is rejected, meaning that there is no effect of targeting on the effectiveness of themarketing strategy at Encar Daihatsu, Baturaja Branch. The t value of the positioning variable is (1.708) <ttable (2.17881) this means that Ho is accepted and Ha is rejected, meaning that there is no positioningeffect on the effectiveness of the marketing strategy at Encar Daihatsu, Baturaja Branch. While the resultsof the F test obtained the value of Fcount (3.315) < Ftable (3.49) means rejecting Ha and accepting Ho.Thus segmenting (X1), targeting (X2), positioning (X3) simultaneously does not affect the effectiveness ofthe marketing strategy at Encar Daihatsu Baturaja Branch (Y).
Co-Authors Aditia Putra Santoso Iis Mardiana Yopi Yunsepa Yuniarti Anwar