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All Journal International Journal of Science and Society (IJSOC)
Ayu Ekasari
University of Trisakti, Jakarta, Indonesia
Materials Science & Nanotechnology Social Sciences

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Understanding Attitude towards Reusable Bag: Its Antecedents and Consequences Ayu Ekasari; Fatik Rahayu; Afif Diamanta
International Journal of Science and Society Vol 3 No 3 (2021): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (533.124 KB) | DOI: 10.54783/ijsoc.v3i3.364

Abstract

Environmental damage caused by individuals and household activities has increased the need to foster people to act pro-environmentally. Indonesia is an emerging country that has committed to encourage people to use reusable bag that can help reducing plastic waste and preserve the environment. However, people’s willingness to use reusable bag is far from being expected. This research aims to examine the internal and external factors as well as consequences of attitude towards using reusable bag. The questionnaire survey was administered to 300 respondents that have ever seen and understood the usability of reusable bag. Structural equation modelling was then used to analyse the data. The findings reveal that environmental knowledge, lifestyle of health and sustainability as well as moral norms do influence attitude towards reusable bag which leads to intention to use it, which is consistent with some previous studies. The study also finds that people’s attitude is not influenced by social influence from others. Managerial implications are given to the policy maker and retailers to promote reusable bag. To the best of the authors’ knowledge, no study has been conducted to integrate the external and internal factors of attitudes towards reusable bag and predicts the intention to use it. Future studies needs to test the model to other pro environmental behaviour and to conduct a cross-cultural study regarding it.
Co-Authors Afif Diamanta Fatik Rahayu