Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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All Journal International Journal of Science and Society (IJSOC) IIJSE
Khaerul Rizal Abdurahman
Universitas Jenderal Achmad Yani, Cimahi, Indonesia
Economics, Econometrics & Finance Materials Science & Nanotechnology Social Sciences

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The Influence of Brand Strength on Word Of Mouth Through Customer Satisfaction and Customer Loyalty on General Achmad Yani University Students Abdul Ahmad Hafidh Nurmansyah; Khaerul Rizal Abdurahman
International Journal of Science and Society Vol 4 No 2 (2022): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v4i2.445

Abstract

Colleges must carry out several market strategies to compete. One of these strategies is to increase brand strength to improve marketing performance. This study aimed to analyze the impact of brand strength on customer satisfaction, customer loyalty, and WOM. The analysis method uses a quantitative approach with Structural Equation Modeling (SEM). This study involved a sample of the Unjani student population. The minimum number of samples in research using multivariate analysis methods, including multiple regression, is 10 times the number of variables. The research model and research hypotheses were tested using Structural Equation Modeling. For positive mediated Word of Mouth (WOM), the results showed that there was no significant positive effect of Brand Familiarity mediated by Customer Loyalty on positive mediated Word of Mouth (WOM); There is no significant positive effect of Brand Remarkability mediated by Customer Loyalty on positive mediated Word of Mouth (WOM). Finally, Customer Satisfaction influences positive Word of Mouth (WOM) via Customer Loyalty.
THE INFLUENCE OF WORKLOAD AND PERCEPTION OF ORGANIZATIONAL SUPPORT ON WORK PRODUCTIVITY OF EMPLOYEES IN THE OPERATIONS DEPARTMENT OF PT XYZ BANDUNG Rizki Wira Utami; Khaerul Rizal Abdurahman
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.9622

Abstract

Work productivity plays an important role in achieving company goals because it reflects the company's ability to manage resources effectively and efficiently. However, research findings at PT. XYZ Bandung indicate that work productivity is not optimal and has the potential to hinder the achievement of company goals. Productivity is influenced by several factors, such as workload and perceived organizational support. Based on data on targets and realizations for the CT7 engine work in 2020–2024, there was a decrease in targets and realizations in 2024 even though the aviation sector had stabilized, and delays in engine work still frequently occurred. This study aims to determine the influence of workload and perceived organizational support on work productivity among employees of the Operations Department of PT. XYZ Bandung, both partially and simultaneously. This study uses quantitative methods that include descriptive and associative data analysis, and the type of data used is primary data. Respondents totaling 60 employees of the operations department at PT. XYZ Bandung were given a questionnaire. Data analysis was conducted using multiple regression and data processing was conducted using SPSS version 26. The results of the study indicate that workload partially has a positive influence on employee work productivity, while perceived organizational support has no influence on employee work productivity, but simultaneously has an influence on employee work productivity. This means that the more appropriate the workload given by the company is to the potential and capacity of employees, the more work productivity will increase. Meanwhile, the lack of influence of perceived organizational support indicates that in carrying out their work, employees are more oriented towards fulfilling their duties and responsibilities to the company.
Co-Authors Abdul Ahmad Hafidh Nurmansyah Rizki Wira Utami