Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Enrichment : Journal of Management
Mohammad Yaskun
Universitas Negeri Malang
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Role of Entrepreneurship Orientation and Market Orientation on Product Innovation and Business Performance at SMEs Restaurants in Lamongan Mohammad Yaskun; Sudarmiatin
Enrichment : Journal of Management Vol. 11 No. 2 (2021): May: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (698.448 KB)

Abstract

This study analyzes business performance in the context of product innovation which is influenced by entrepreneurial orientation and market orientation. Based on the results of the path analysis, it shows that product innovation is an intervening variable on the variable of competitive advantage. The results also show that entrepreneurial orientation does not have a significant effect on product innovation while market orientation has a significant effect. Entrepreneurial orientation and product innovation have a significant effect on business performance, while market orientation has no significant effect.
Co-Authors Sudarmiatin