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p-Index From 2021 - 2026
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All Journal Enrichment : Journal of Management Digital Business Progress
Suwadi Suwadi
Sekolah Tinggi Ilmu Ekonomi Bina Karya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analysis of Credit Restructuring Implementation The Period of Social Order in the Era of the Covid-19 Pandemic in Banking In Cliff City Ari Syahputra; Suwadi Suwadi
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (524.966 KB) | DOI: 10.35335/enrichment.v12i1.353

Abstract

The government anticipates the impact of the economic slowdown caused by the pandemic through economic stimulus through the Financial Services Authority (OJK) by issuing Financial Services Authority Regulation (POJK) Number 11/POJK.03/2020 concerning National Economic Stimulus. This regulation relates to policies that support economic growth stimulus that can be carried out by banks. One of them is the policy of restructuring credit or financing. This study aims to analyze the implementation of credit restructuring during the social order era of the covid-19 pandemic at Bank Sumut Tebing Tinggi Branch. This study uses a qualitative approach, where the data used are primary data and secondary data. Primary data were obtained from in-depth interviews with the head of the marketing section and the credit account officer (AO) of Bank Sumut, Tebing Tinggi Branch. Secondary data were obtained from various literatures such as laws, regulations and bank statements. The results of the study indicate that the implementation of credit restructuring at Bank Sumut Tebing Tinggi Branch is carried out in accordance with applicable laws and regulations and is carried out through delays in payment of principal and loan interest installments, extension of credit period, Scheduling of payment of principal and/or loan interest installments and Reduction fine.
PENGARUH BRAND ATTITUDE DAN E-WOM DI MEDIA SOSIAL YOUTUBE TERHADAP PURCHASE INTENTION PADA BRAND SMARTPHONE OPPO Suwadi Suwadi; Dwi Rahman Saputra
Digital Business Progress Vol. 1 No. 2 (2022): Digital Business Progress Edisi Desember 2022
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v1i2.36

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh Brand Attitude dan Electronic word of mouth (E-WOM) di media sosial Youtube terhadap purchase intention padaBrand SmartphoneOppo. Sampel pada penelitian ini adalah pengguna Smartphone di Kecamatan Padang Hilir Tebing Tinggi yang menggunakan media sosial Youtube. dengan jumlah 96 orang. Metode Analisis Regresi linier Berganda digunakan dalam penelitian dan untuk menguji hipotesis digunakan Uji t dan Ujif. Data hasil penelitian dianalisis atau diolah dengan menggunakan bantuan Program SPSS versi 25. Hasil penelitian menunjukkan bahwa : adanya Pengaruh (1) Brand Attitude terhadap Purchase Intentiondenganthitung (4,464) > ttabel (1.985, (2) Electronic Word of Mouth (E-WOM) berpengaruh terhadap PurchaseIntention denganthitung (2,949) > ttabel (1.985), (3) Brand Attitude dan Electronic Word of Mouth (E-WOM) berpengaruh secara simultan terhadap Purchase Intention pada Brand Smartphone Oppo dengan fhitung (28,027) >ftabel (3.09),.
Co-Authors Ari Syahputra Dwi Rahman Saputra