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Yunia Anindya
State University of Surabaya
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AUDIENCE RECEPTION ANALYSIS OF ELSA’S LEADERSHIP IN DISNEY’S FROZEN 2 Yunia Anindya
LITERA KULTURA : Journal of Literary and Cultural Studies Vol 9 No 2 (2021): August
Publisher : The English Department, Faculty of Languages and Arts, Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/lk.v9i2.40901

Abstract

This study explores Elsa’s character that portrays women’s leadership from the audience’s perspectives by using an audience reception theory by Stuart Hall to analyze the data collected. There are three positions by using Stuart Hall’s Encoding – Decoding concepts, such as dominant, negotiated, and oppositional positions. This study shows that almost all respondents are in dominant positions, which agree with Frozen 2’s ideology of Elsa’s character regarding women’s leadership. This study can explore the study that focuses on women’s leadership. The main part of the research includes audience reception since the audience reception approach could gain new insight from many different views. Keywords: audience reception, women’s leadership, Disney
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