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Saparso
Krida Wacana Christian University, Indonesia
Religion Humanities Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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The Role of Brand Image in Mediating the Influence of Country of Origin Image and Price on Purchasing Decisions (Study Case on Car Credit Products PT. Maybank Indonesia Finance) Melitina Tecoalu; Saparso; Fernandes
SIASAT Vol. 6 No. 4 (2021): Siasat Journal, October
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/siasat.v6i4.105

Abstract

The development of transportation, especially four-wheeled vehicles, is very fast, which can cause finance companies to move dynamically. The development of finance companies today leads to intense competition. The increasing need for cars and other necessities of life drives people to buy cars in cash or credit financing (Leasing). One of the car loan financing companies in Indonesia is PT. Maybank Indonesia Finance. Before purchasing the product they want, some consumers will assess and see where this product company comes from. In addition to COO, price is also one of the determining elements for consumers to purchase a product or service they want. When the image of the country of origin is good, and the price set is cheap, it will make consumers perceive the idea of the product and will later influence purchasing decisions. Therefore, this study wanted to examine the role of brand image in the mediating country of origin image and price on purchasing decisions. This research was conducted by non-probability sampling method with purposive sampling type. Researchers distributed questionnaires to 100 Maybank Finance consumer respondents in Indonesia who had purchased Maybank Finance car loans in 2018-2020. The analysis results conclude that the image of the country of origin has no positive and significant effect on buying decisions. Price has a positive and significant effect on purchasing decisions. The idea of the country of origin has a positive and significant effect on brand image. Price has a positive and significant effect on brand image. Brand image has a positive and significant effect on purchasing decisions. Brand image mediates the idea of the country of origin on purchasing decisions. Brand image negotiates price on buying decisions.
THE IMPLEMENTATION OF THE SCAFFOLDING METHOD USING THE CONCRETE-PICTORIAL-ABSTRACT (CPA) APPROACH TO ENHANCE MATHEMATICAL CONCEPTUAL MASTERY AMONG GRADE V STUDENTS AT GLR CHRISTIAN ELEMENTARY SCHOOL SURABAYA Silvia de Fretes; Saparso; Takim Andriono; Maya Devi Kusumadjaja
International Journal of Teaching and Learning Vol. 2 No. 12 (2025)
Publisher : Adisam Publisher

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Abstract

This study aims to improve the mastery of mathematical concepts among grade V elementary school students through the implementation of the scaffolding method combined with the Concrete-Pictorial-Abstract (CPA) approach. The research employs a Classroom Action Research (CAR) design, consisting of two cycles. Each cycle includes four stages: planning, action implementation, observation, and reflection. Data were collected through tests, observations, reflections, and interviews. Data analysis was conducted using a combination of quantitative and qualitative methods. The results of the study indicate an improvement in students' conceptual mastery of mathematics. Test scores increased from 73.9% in the pre-cycle to 86.9% in the first cycle, and further to 100% in the second cycle. Analysis of observation sheets, reflections, and interviews showed improvements in all measured indicators from the first to the second cycle: (1) the percentage of students able to restate concepts increased from 90% to 100%; (2) the ability to distinguish between objects reached 100%; (3) the ability to visualize concepts rose from 80% to 100%; (4) students’ ability to follow procedures reached 100%; and (5) the ability to apply learned concepts to solve problems improved from 60% to 80%.
IMPLEMENTATION OF DIFFERENTIATED INSTRUCTION STRATEGY ASSISTED BY MEDIA WORD CARDS TO IMPROVE BEGINING READING SKILLS AT TK. KR. IMMANUEL SURABAYA Ita Christine Mergiwati; Saparso; Elika Dwi Murwani, Sarah Prasasti
International Journal of Teaching and Learning Vol. 1 No. 5 (2024): International Journal of Teaching and Learning (INJOTEL)
Publisher : Adisam Publisher

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Abstract

This research aims to determine the implementation of differentiated instruction strategy assisted by word card media to improve the ability of beginning reading at TK. Kr. Immanuel Surabaya. This research was conducted on group B students totalling 16 students. This type of research is a classroom action research. The result of the research obtained are the in cycle 1 there were 7 students (43,75%) who experienced learning completeness with the achievement of early reading skills of 51.50%. The results of observations after cycle 1 showed that there were several students who had not yet achieved mastery of beginning reading skills due to lack of alphabetic ability, lack of phonemic ability and lack of appropriate learning methods based on student learning readiness. In the implementation of cycle 2, it was found that a total of 16 students (100%) experienced learning completeness with the achievement of beginning reading skills of (89.40%). The conclusion of this research is that the implementation of differentiated instruction strategy assisted by word card media contributes to improving students' beginning reading skills at TK. Kr. Immanuel Surabaya. This shows that with differentiated learning based on the diversity of students, it has a direct impact on improving the learning ability of these students.
Co-Authors Elika Dwi Murwani, Sarah Prasasti Fernandes Ita Christine Mergiwati Maya Devi Kusumadjaja Melitina Tecoalu Silvia de Fretes Takim Andriono