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All Journal Jurnal Bina Manajemen Jurnal Bina Akuntansi
Presly Darmawan
universitas buddhi dharma
Economics, Econometrics & Finance

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STRATEGI HARGA DAN PROMOSI YANG DILAKUKAN E- COMMERCE DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN KONSUMEN Presly Darmawan
Jurnal Bina Manajemen Vol 10 No 2 (2022): Jurnal Bina Manajemen Volume 10 Nomor 2 Maret Tahun 2022
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v10i2.206

Abstract

The purpose of this study aims to analyze the effect of price, promotion on purchasing decisions in e-commerce. The analytical method used by the author inconducting this research is to use quantitative research involving 100 respondents in the city of Tangerang who have shopped at online stores. In collecting the data, it was done by distributing questionnaires in which there were several statements. In this study, the variables were divided into several parts, including price (X1), promotion (X2) as the independent variable, and purchasing decisions (Y) as the dependent variable. To measure the magnitude of the influence on these variables, the authors use multiple regression analysis method. From the results of the analysis, it is found that there is a significant and simultaneous influence on the price and promotion variables on purchasing decisions.
ANALISIS FINANCIAL DISTRESS PADA PT. WIJAYA KARYA DAN PT. ADHI KARYA YANG TERDAFTAR SEBAGAI PERUSAHAAN BUMN INDONESIA Presly Darmawan
Jurnal Bina Akuntansi Vol 9 No 1 (2022): Jurnal Bina Akuntansi Volume 9 Nomor 1 Januari Tahun 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jba.v9i1.198

Abstract

This study aims to provide empirical evidence related to the potential for financial distress experienced by State-Owned Enterprises. Through this research, a description of the potential financial distress experienced by PT Wijaya Karya (Persero) Tbk and PT Adhi Karya (Persero) Tbk can be obtained during the period 2010 - 2019. The Financial distress prediction model uses the Altman Model (Z-Score) and Springate Model (S-Score). The results show that from 2010 – 2019, PT Wijaya Karya (Persero) Tbk is still in a healthy condition so that the possibility of going bankrupt is very small. However, year by year, the condition of PT Wijaya Karya (Persero) Tbk is still in a gray condition where in this condition the company is prone to bankruptcy and experiencing financial problems that must be handled by the company's management appropriately. Meanwhile, PT Adhi Karya (Persero) from 2010 – 2019 showed the potential for financial distress which was strengthened by an unhealthy balance sheet because most of the funding sources came from debt. This study shows that the potential for financial distress arises because of a shift in government policy in development
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