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All Journal Literatus Jurnal Sosio dan Humaniora
Hanni Haerani
Islamic Fashion Institute
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Social Media dan Event Marketing terhadap Minat Beli di Pyukanau Official Nisya Firdailla; Hanni Haerani
LITERATUS Vol 3 No 2 (2021): Jurnal Ilmiah Internasional Sosial dan Budaya
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/lit.v3i2.387

Abstract

The purpose of this study was to determine the effect of Social Media and Event Marketing on the Buying Interest of fashion products. The method used is quantitative, correlation looks for the relationship between variables. In this study, the population is Pyukanau Official Instagram followers, totaling 544 using the Slovin formula, 100 respondents are needed. Sampling using purposive probability sampling technique by distributing questionnaires through Google Form. The results of testing using IBM SPSS Statistics version 26.0 are R2 value 0.867 and R2 coefficient 0.752 or 75.2%. Social media has an effect on buying interest with a t value of 4,697 > t table 1,984, event marketing has an effect on buying interest with a t value of 5,824 > t table 1,984, and simultaneously between social media (X1), event marketing (X2), there is an influence significant positive on buying interest (Y) at Pyukanau Official with a value of Sig 0.000b (p < 0.05).
REPRESENTASI NILAI-NILAI LOKAL KAMPUNG ADAT MAHMUD DAN DESA CINTA DAMAI DALAM PRODUK KRIYA Dede Ananta; Azis Nurkholis Majid; Hanni Haerani
Jurnal Sosio dan Humaniora (SOMA) Vol 4 No 1 (2025): JURNAL SOSIO DAN HUMANIORA : SOMA
Publisher : LPPM Politeknik Pajajaran ICB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/soma.v4i1.441

Abstract

Local wisdom is a string of Pearls that forms the identity of a region, so it must be maintained and preserved so that it does not become extinct. A strong culture is also a guideline for people in living their daily lives, which reflects the noble values that shape the character of a region. This research aims to identify and analyze the representation of local values in the research team's craft products inspired by the local wisdom of the Mahmud traditional village in Bandung Regency, West Java, and Cinta Damai Village in Samosir, North Sumatra. This activity is a collaboration between LPPM ISBI Bandung and UHN North Sumatra to increase tourism in the area. This research uses an analytical descriptive method that deeply examines how cultural values, traditions, and local wisdom from the two regions can manifest into the forms and motifs of the resulting craft products. The results of this research are expected to provide a better understanding of the richness of Indonesian culture, especially in the context of crafts, and be an educational resource for the community about the importance of preserving and developing local culture. This research is also expected to contribute to creating a sustainable craft industry while still paying attention to cultural values that are full of meaning.
Co-Authors Azis Nurkholis Majid Dede Ananta Nisya Firdailla