Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Semiotika
Moh. Fajar Al Hakim
Universitas Islam Zainul Hasan Genggong
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
IMPLEMENTASI PRINSIP KESANTUNAN BAHASA PADA IKLAN PRODUK LIFEBOUY Domas Sugrahita Harja Susetya; Safira Hamdala; Moh. Fajar Al Hakim
SEMIOTIKA: Jurnal Ilmu Sastra dan Linguistik Vol 23 No 2 (2022): SEMIOTIKA: Jurnal Ilmu Sastra dan Linguistik
Publisher : Diterbitkan oleh Jurusan Sastra Indonesia Fakultas Ilmu Budaya Universitas Jember bekerja sama dengan Himpunan Sarjana - Kesusastraan Indonesia (HISKI), Himpunan Pembina Bahasa Indonesia (HPBI) dan Masyarakat Linguistik Indonesia (MLI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/semiotika.v23i2.31003

Abstract

This study discusses language politeness in Lifebuoy product advertisements based onLeech's theory. The type of research conducted is qualitative research. The data sourcecomes from Lifebuoy advertisements. The research data is in the form of speech/speechcontaining the politeness of the language spoken by the Lifebuoy advertising actor. Thedata collection method is qualitative and descriptive with listening, recording, and notetaking techniques. After the research data were found and recorded, the researchers conducted data analysis. The analysis technique used by the researcher is data reduction, data display, and conclusion. The results showed that there were six principles of politeness in language, namely the maxim of wisdom, the maxim of generosity, the maxim of appreciation, the maxim of simplicity, the maxim of consensus, and the maxim of sympathy.
Co-Authors Domas Sugrahita Harja Susetya Safira Hamdala