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Elzbieta Wyslocka
University Technology of Czestochowa, Poland
Computer Science & IT

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Electronic Banking in Opinion of Young Customers in Poland Elzbieta Wyslocka; Dorota Jelonek
International Journal of Informatics and Information Systems Vol 2, No 3: December 2019
Publisher : International Journal of Informatics and Information Systems

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/ijiis.v2i1.88

Abstract

The paper presents theories regarding the characteristics of consumer behavior of young customers on the basis of relevant literature and development of electronic banking in the world and in Poland. Then the methodology of conducted study and results have been described. At the end there is a summary, which presents recommendations for both practitioners and academics. Aim of this article is to determine the attitude of young consumers towards electronic banking based on a survey among the group of selected students. This seems especially important because current young consumers are increasingly better educated and are able to determine their needs very precisely. They access information quickly which enable them to determine whether the offer meets their expectations-banking services are no exception. Results of studies may help both the bank management to formulate marketing strategies to promote virtual banking and scientists in the study of virtual banks and virtual organizations in general.
Co-Authors Dorota Jelonek