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Hotniar Sirongoringo
Gunadarma University
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PERSPESI HARGA E.S.Margianti E.S.Margianti; Trini Saptariani; Hotniar Sirongoringo
Jurnal Ilmiah Ekonomi Bisnis Vol 13, No 3 (2008)
Publisher : Universitas Gunadarma

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Abstract

Tujuan dari penelitian ini adalah mengevaluasi persepsi harga yang ditawarkan didua toko ritel besar, yaitu took ritel Carrefour dan Giant dii Jl. Margonda RayaDepok. Data diikumpulkan menggunakan teknik survey. Kuesioner digunakansebagai instrumen penelitian, dan didistrbusikan ke konsumen yang melakukanpembelian barang kebutuhan sehari-hari pada kedua toko. Data yang terkumpuldiolah menggunakan teknik statistik, yaitu teknik multi level persamaan struktural.Hasil menunjukkan bahwa tidak ada perbedaan yang nyata persepsi harga yangditawarkan pada kedua toko.
PRICE PERCEPTION E. S. Margianti; Trini Saptariani; Hotniar Sirongoringo
Jurnal Ilmiah Ekonomi Bisnis Vol 13, No 3 (2008): ENGLISH
Publisher : Universitas Gunadarma

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Abstract

This research is intended to investigate consumer price perception which is set up by two (2) big retail chains. However, research variable is subjected to consumer opinion, so that survey research was deployed to gather data needed. Questionnaire, as research instrument, was distributed to consumers who perform convenience shopping goods at two chains, i.e. Carrefour and Giant in Depok city. As research variables are latent in nature, multilevel structural equation modeling was used to analyze data collected. Result shows that there’s no different price perception between two chains.Key words : perceived price, chain, shopping goods, retailer, consumer
Co-Authors Eko Sri Margianti Trini Saptariani