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All Journal Sustainability Science and Resources
Rachmat Hidayat
University of Indonesia
Agriculture, Biological Sciences & Forestry Environmental Science Social Sciences

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The Importance of Public Relation for Sustainability: Application of Peace Journalism in the Corporate Sector Rachmat Hidayat
Sustainability Science and Resources Vol. 2 (2022): Sustainability Science and Resources
Publisher : The Indonesian Forestry Certification Cooperation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (40.196 KB) | DOI: 10.55168/ssr2809-6029.2022.2001

Abstract

This article consists of research that examines the importance of public relations’ role in a company in achieving sustainability. This research was conducted with qualitative method towards cases of several forest plantation companies in Indonesia, including PT Arara Abadi in Riau (Sinarmas Group), PT Wirakarya Sakti in Jambi (Sinarmas Group), PT Adindo Hutani Lestari in North Kalimantan (RAPP Group, Soekanto Tanoto) and PT Toba Pulp Lestari (RAPP Group, Tanoto). The non-optimal role of public relations creates communication gaps when informing a company's policies. This research found the importance of implementing peace journalism approach with an environmental communication model in overcoming the gaps in public understanding and the gaps in forming a public opinion that is built in the media (online). The cause is that the role of public relations lacks optimization in practicing the environmental communication model related to reporting with a peace journalism approach.
The Use of Twitter for Public Education on Stunting in Indonesia Rachmat Hidayat
Sustainability Science and Resources Vol. 3 (2022): Sustainability Science and Resources
Publisher : The Indonesian Forestry Certification Cooperation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55168/ssr2809-6029.2022.3002

Abstract

Stunting has for decades become a serious development problem in Indonesia. In 2022 President Joko Widodo sets a target of reducing stunting prevalence rate from 30.8% in 2018 to 14% in 2024. A key program in the Indonesian government’s strategies to achieve this goal is a massive public education campaign on stunting. This article provides a review of the communication approach adopted by the government in its social media campaign via Twitter. The results show that various government institutions have adopted the persuasive communcation approach in doing so. A grass-root community survey is needed to assess the campaign’s effectiveness.
The Role of Public Policy Communication in Poverty Alleviation Rachmat Hidayat; Erwin Dariyanto
Sustainability Science and Resources Vol. 4 (2023): Sustainability Science and Resources
Publisher : The Indonesian Forestry Certification Cooperation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55168/ssr2809-6029.2023.4005

Abstract

Poverty alleviation has become one of key global agendas for achieving sustainable development goals. Implementation of poverty alleviation programs, however, is often impeded by poor public policy communication. This study evaluates how public policy communication helps ensure the successful implementation of the programs, by reviewing (a) the importance of public policy communication, (b) the type of communication strategies implemented, and (c) the results gained. Using qualitative descriptive method, the authors review communication practices and results in Indonesia and other countries.
Co-Authors Erwin Dariyanto