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Pengaruh Promosi, Demografis, Pengalaman, dan Trend terhadap Keputusan Pembelian Produk Apparel Motor "Prostreet" di Tokopedia Arya Wisang Tri Saputra; Nadia Roosmalita Sari
JURNAL PENDIDIKAN DAN KEWIRAUSAHAAN Vol 10 No 3 (2022)
Publisher : STKIP PGRI SITUBONDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47668/pkwu.v10i3.506

Abstract

Penelitian ini bertujuan menjelaskan pengaruh promosi, demografis, pengalaman dan trend terhadap keputusan pembelian produk apparel motor “Prostreet” di Tokopedia. Metode penelitian yang digunakan adalah kuantitatif dengan jenis penilitian asosiatif yang bertujuan unutk mengetahui hubungan antara dua variable atau lebih.Variabel yang digunakan dalam penelitian ini adalah promosi (X1), demografis (X2), pengalaman (X3), trend (X4) dan keputusan pembelian (Y).Jenis data yang digunakan adalah data primer yang diperoleh dari angket.Populasi dan sampel dalam penelitian ini adalah pembeli produk “Prostreet” di area Jawa Timur dan Jawa Tengah dengan penentuan sampel menggunakan metode purposive sampling.Dalam penelitian ini data dianalisis dengan menggunakan uji asumsi klasik (uji normalitas, uji multikolinearitas, uji heteroskedastisitas, dan uji autokorelasi), uji regresi liner berganda. Hasil penelitiannya menunjukkan bahwa Variabel promosi mempunyai pengaruh signifikan terhadap keputusan pembelian Produk Apparel Motor "Prostreet” di Tokopedia. Hal ini menunjukkan bahwa semakin baik promosi, maka semakin baik pula keputusan pembelian.Variabel demografis mempunyai pengaruh signifikan terhadap keputusan pembelian Produk Apparel Motor "Prostreet” di Tokopedia. Hal ini menunjukkan bahwa semakin baik demografis, maka semakin baik pula keputusan pembelian.Variabel pengalaman mempunyai pengaruh signifikan terhadap keputusan pembelian Produk Apparel Motor "Prostreet” di Tokopedia. Hal ini menunjukkan bahwa semakin baik pengalaman, maka semakin baik pula keputusan pembelian.Variabel trend mempunyai pengaruh signifikan terhadap keputusan pembelian Produk Apparel Motor "Prostreet” di Tokopedia. Hal ini menunjukkan bahwa semakin baik trend, maka semakin baik pula keputusan pembelian. Pengujian secara bersama-sama pada variabel Promosi, Demografis, Pengalaman dan Trendberpengaruh terhadap Keputusan Pembelian Produk Apparel Motor "Prostreet” di Tokopedia.
Islamic Financial Management Student Skill Development Training in Developing a Profit and Loss Information System Mashudi Mashudi; Nadia Roosmalita Sari
Turast: Jurnal Penelitian dan Pengabdian Vol 11, No 1 (2023)
Publisher : Universitas Islam Negeri Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/turast.v11i1.5713

Abstract

Students of the Sharia Financial Management Study Program still use the manual calculation method in financial management, such as bookkeeping. This model is less effective when used in financial management because students have to think about entering several formulas to produce output in each calculation operation. This will be done repeatedly by students. This method will make students bored and even reduce the level of concentration in the learning process. The use of the internet as a means of supporting learning on campus is still not optimal because once again learning in this course uses conventional methods. The purpose of the service is to provide education about the importance of financial management by utilizing internet-connected technology and providing additional skills to students through training in developing a website-based financial management information system. The service implementation method used is by briefing on the importance of information systems for financial management as well as practices in developing simple information systems. The result of this activity is students are able to develop a simple information system such as for profit and loss calculation system.
Analisis Pengaruh Faktor Emosional, Kualitas Layanan, Serta Fasilitas Terhadap Kepuasan Pelanggan Penjilidan Express Di Kecamatan Kedungwaru, Kabupaten Tulungagung. Muhammad Fahri Bachtiar; Meilia Wulandari; Nurhana Nufita Sari; Aris Fauzi Nurfarichi; Nadia Roosmalita Sari
JMB : Jurnal Manajemen dan Bisnis Vol 12, No 2 (2023): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v12i2.7302

Abstract

In facing intense business competition, business people must try to create customer satisfaction, because this is important for creating customer loyalty and Word of Mouth. This study is intended to prove and analyze whether or not there is an influence between emotional, service quality, and facilities on Penjilidan Express customer satisfaction in Kedungwaru District, Tulungagung Regency. This research is associative with a quantitative approach. Primary data was used in this study, and a questionnaire was chosen as the technique for collecting data. The sampling technique is non-probability sampling in the form of accidental sampling. All customers who have used Penjilidan Express services in Kedungwaru District, Tulungagung Regency will become the study population. With the lameshow technique, 100 respondents were obtained to be used as samples. Multiple linear regression analysis is a technique used for data analysis. Data analysis begins by conducting data quality tests including validity and reliability tests, followed by classical assumption tests including normality tests, multicollinearity tests, heteroscedasticity tests, and autocorrelation tests, then multiple linear regression tests, F tests (combined), T tests (partial), and the last is the test of the coefficient of determination (R2). The study findings prove that emotional variables and service quality have a positive and significant effect on customer satisfaction, but facilities do not have a significant effect on customer satisfaction. Simultaneously emotional variables, service quality, and facilities have a positive and significant influence on Penjilidan Express customer satisfaction in Kedungwaru District, Tulungagung Regency with a proportion of 49.2%.
PENGARUH RASIO LIKUIDITAS, RASIO SOLVABILITAS DAN PROFITABILITAS TERHADAP NILAI PERUSAHAAN SEKTOR INFRASTRUKTUR YANG TERDAFTAR DI BEI TAHUN 2017-2020 Maya Valentina Yulanda; Nadia Roosmalita Sari
Reinforce: Journal of Sharia Management Vol 2 No 1 (2023)
Publisher : Faculty of Islamic Economic and Business (FEBI), Sayyid Ali Rahmatullah State Islamic University (UIN SATU) Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/reinforce.v2i1.7366

Abstract

Infrastructure companies are companies that contribute to development, this type of company also has good prospects, especially in the global capital market. So in this case a company wants its business to be sustainable and therefore always tries to manage its finances by obtaining, allocating and using it efficiently and effectively, as well as improving the quality of new products and investments. This study aims to determine the effect of liquidity, solvency and profitability on firm value in infrastructure sector companies listed on the Indonesia Stock Exchange in 2017-2020. The method used is a quantitative approach and multiple linear regression analysis, while for the determination of the sample using the purposive sampling method with certain criteria, the number of samples is 10 companies. Testing this data using SPSS 16 software. The results showed that liquidity had no effect on firm value, solvency had a significant effect on firm value, and profitability had a significant effect on firm value.
Development of Financial Management Information System Based IoT Integrated Using Waterfall Model Amalia Nuril Hidayati; Nadia Roosmalita Sari
SMATIKA JURNAL : STIKI Informatika Jurnal Vol 15 No 02 (2025): SMATIKA Jurnal : STIKI Informatika Jurnal
Publisher : LPPM UBHINUS MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/smatika.v15i02.1784

Abstract

Financial management is a core subject of the study program that must be mastered by students of the Sharia Financial Management study program. This course presents material about financial management in theory. Based on the results of initial observations that have been made, Sharia Financial Management students have not even tried to directly practice financial management using an information system in managing finances. This happens because several existing financial management information systems are closed systems so students cannot access the system. Therefore, this study proposes a financial management information system with the support of IoT technology as a simulation or practice medium for Sharia Financial Management study program students. The proposed method in this study uses Waterfall model. Based on the average value of TAM analysis, it is 81.72%, where this value is included in the Very Good for use to strengthen the Financial Literacy of Sharia Financial Management students.