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The Influence of Trust and Security on Buying Interest Moderated Service Quality at Bata Shoe Stores during the Pandemic Koerniawan Hidajat; Fais Datul Fidad Nurul Islam
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.5927

Abstract

Changes in the lifestyle of today's society, for entrepreneurs and retail businesses, namely providing quality service and especially trust in shopping. This study aims to examine and discuss the effect of trust on buying interest moderated by service quality at a supermarket in a sunter mall. This approach uses casual associative quantitative data and data obtained through questionnaires. The results of this study indicate that entering the new normal is a step for consumers to shop during the pandemic. The sample of brick shoes consumers is 106 people. The analysis uses a structural model that is processed by SMARTPLS 3.0 software.
ANALISIS PHYSICAL DISTANCING, KEPERCAYAAN KEAMANAN PADA MINAT BELI, MODERASI PEMBAYARAN ATOME Koerniawan Hidajat; Fais Datul Fidad Nurul Islam
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 1 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (209.406 KB) | DOI: 10.34308/eqien.v11i1.719

Abstract

The shopping center at the sunter brick shop experienced a decline in purchases and sales during the Covid-19 pandemic, entering the new normal, experiencing a change in shopping. The purpose of this research is to fulfill trust and make positive use of technology. Casual associative quantitative research method and data obtained from questionnaires. The results of the study show that entering the new normal is a step for consumers to shop during the pandemic. Since its implementation, physical distancing has been in the rules of the Indonesian government and its policies. Changes in people's lifestyles to gain consumer trust by providing good quality and especially convenience in direct shopping, therefore each outlet is a reason to be able to move with ease of payment to support changes during the COVID-19 pandemic.