Muhamad Lutfi Habibi
UIN Sunan Kalijaga Yogyakarta

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Analisis Semiotika Penggambaran Perempuan Bercadar dalam Film Pendek “Menjadi Aku Tak Harus Kaku” Muhamad Lutfi Habibi
Kalijaga Journal of Communication Vol. 3 No. 2 (2021)
Publisher : Communication and Islamic Broadcasting Study Program, Faculty of Da'wah and Communication, State Islamic University Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/kjc.32.01.2021

Abstract

The background problem of this research is how the depiction of face-veiled woman is found in the short movie "Menjadi Aku Tak Harus Kaku" produced by Islam-inspired online media, Islamidotco. The unit of analysis in this research is verbal signs and visual signs in each sequence which are identified through the technical understanding of the cinematic elements of the film. This research method uses Charles Sanders Peirce’s semiotic analysis of the triadic relationship between sign and object and the interpretation. The findings show that the depiction of face-veiled woman can be categorized into three meanings, that is experiencing a transformation that leads to tolerance, establishing relationships with other humans and the natural environment, and having a strong commitment in living life choices. The meaning of these signs are the icon that represents similarity in appearance and the index that reacts to phenomena that are often closely associated with face-veiled women in Indonesia.
FENOMENA KOMUNIKASI OVERSHARING DALAM VIDEO IKLAN LAYANAN MASYARAKAT Muhamad Lutfi Habibi
IJIC: Indonesian Journal of Islamic Communication Vol 4 No 2 (2021): Indonesian Journal Of Islamic Communication
Publisher : Program Studi Komunikasi dan Penyiaran Islam Pascasarjana IAIN Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/ijic.v4i2.1612

Abstract

Background problem in this research is how the Komunikasi Oversharing representation contained in public service advertisement video "Saring Sebelum Sharing" produced by Ministry of Education, Culture, Research, and Technology of the Republic of Indonesia (Kemdikbud RI). The analysis unit in this study is signifiers and signifieds that produce signs contained in every scene which are identified through Bernard F. Dick’s anatomy of film. This research method uses Roland Barthes’ denotative and connotative semiotic analysis. The results show that the Komunikasi Oversharing representations can be grouped into four meanings in each scene, that is teenagers’ tendency to do not think ahead, the speed of social media in spreading the information, surveillance capitalism, and the capability of algorithm system to targeting lookalike audiences.