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All Journal JMS : Jurnal Manajemen Sinergi Quantitative Economics and Management Studies IIJSE Al-Zayn: Jurnal Ilmu Sosial & Hukum Mandalika Journal of Community Services eJEBA Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis
Laela
Fakultas Ekonomi Dan Bisnis Universitas Khairun
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Do Green Trust and Attitude Toward Green Products Have Effect on Green Purchase Behavior of Urban Society In Makassar? Laela; Muhammad Asdar; Abdul Rahman Kadir; Dian Parawansa
Quantitative Economics and Management Studies Vol. 3 No. 4 (2022)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (700.807 KB) | DOI: 10.35877/454RI.qems936

Abstract

This study aims to analyze and investigate the involvement of variables in influencing green purchase behavior in Makassar City. The number of respondents sampled in this study was 90 people. The analysis method of this study is to use structural equation modeling. The results of the study analysis stated that the entire research hypothesis had a positive and significant effect. The findings of this study indicate that Consumers with a more substantial level of environmental awareness may think about their eco-social benefits when buying green products. A person who has a positive attitude towards environmental issues may be warier about the proportion of green ingredients and the effect of their trust in buying green products.
PENGARUH KEPUASAN KONSUMEN TERHADAP LOYALITAS MEREK (STUDI PADA PENGGUNA PONSEL BLACKBERRY DI KOTA TERNATE) Laela Laela
Jurnal Manajemen Sinergi Vol 1, No 1 (2013): JURNAL MANAJEMEN SINERGI (EDISI OKTOBER-PERDANA)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Khairun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/jms.v1i1.6656

Abstract

the aim of research to detect the influence of consumer satisfaction toward brand loyalty (study of Blackberry user ini Central of Ternate). Technique to sample removal which using in this research is judgement sampling with 100 respondents. This research utilize simple linier regression analysis, result shown that consumer satisfaction variable has significant influence toward brand loyalty in central of Ternate. Afterwards of hypotseis verivication pass trought T test (partial) known that H0 rejected and Ha accepted. Meaningful customer satisfaction influential toward brand loyalty of Blackberry user ini central Ternate.
Analisis Kinerja Pajak Dan Retribusi Daerah Kota Ternate : Pendekatan Data Envelopment Analysis (DEA): (Performance Analysis of Local Taxes and Levies in Ternate City: Data Envelopment Analysis (DEA)) Laela Mustafa; Chairullah Amin; Mohammad Kotib
e-Journal Ekonomi Bisnis dan Akuntansi Vol. 10 No. 2 (2023): e-JEBA Volume 10 Number 2 Year 2023
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v10i2.40287

Abstract

The research aims to measure the performance of regional taxes and levies in economic development in Ternate City. The study uses the data envelopment analysis (DEA) method by comparing DMUs based on a large number of inputs to produce the expected output. The DMU used is the regional tax and levy management body of Ternate City. The indicators in this research consist of (1) two inputs and one output, (2) nine inputs and one output, and (3) 13 inputs and one output. The data used is a report on the realization of Ternate City regional income receipts for 2012-2021 which consists of regional taxes and levies. The data was analyzed using the DEAP version 2.1 application with the Constant Returns to Scale (CRS) model. The results show that in the CRS model, there are two years of PAD output that have efficient performance, while the tax output and levy output both have efficient performance for 10 years.
Peran Kepercayaan Merek dalam Memediasi Pengaruh Desain Kemasan dan Influencer Marketing terhadap Niat Beli pada Produk Cushion Glad2Glow di Kota Ternate Prisilia Telew; Laela; Yolanda Mahungo
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 4 No 4 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v4i4.7021

Abstract

This study aims to examine the role of brand trust in mediating the influence of packaging design and influencer marketing on purchase intention of Glad2Glow Cushion products in Ternate City. This research uses a quantitative approach with a purposive sampling technique. Data was collected through questionnaires using a five-point Likert scale. Data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) through the SmartPLS 4.0 application. The results showed that packaging design and influencer marketing have a positive and significant effect on brand trust and purchase intention. Brand trust also has a positive and significant effect on purchase intention. Furthermore, brand trust is proven to be able to mediate the influence of packaging design and influencer marketing on purchase intention positively and significantly. This study concludes that brand trust is an important factor that bridges visual and digital marketing strategies to consumer purchase intention. Penelitian ini bertujuan untuk menguji peran kepercayaan merek dalam memediasi pengaruh desain kemasan dan influencer marketing terhadap niat beli pada produk Cushion Glad2Glow di Kota Ternate. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik purposive sampling. Data dikumpulkan melalui kuesioner dengan skala Likert lima poin. Analisis data dilakukan dengan menggunakan Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS) melalui aplikasi SmartPLS 4.0. Hasil penelitian menunjukkan bahwa desain kemasan dan influencer marketing berpengaruh positif dan signifikan terhadap kepercayaan merek dan niat beli. Kepercayaan merek juga berpengaruh positif dan signifikan terhadap niat beli. Lebih lanjut, kepercayaan merek terbukti mampu memediasi pengaruh desain kemasan dan influencer marketing terhadap niat beli secara positif dan signifikan. Penelitian ini menyimpulkan bahwa kepercayaan merek merupakan faktor penting yang menjembatani strategi pemasaran visual dan digital terhadap niat beli konsumen.
Penguatan Nilai Kewirausahaan yang Kreatif dan Inovatif pada Kelompok Usaha Di Kecamatan Weda Kabupaten Halmahera Tengah Laela Laela; Yolanda Mohungo
Mandalika Journal of Community Services Vol. 2 No. 2 (2025): Mandalika Journal of Community Services
Publisher : Penerbit Mandalika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/mjcs.v2i2.164

Abstract

Program Pengabdian kepada Masyarakat ini bertujuan untuk memperkuat nilai-nilai kewirausahaan, dengan fokus pada kreativitas dan inovasi pada kelompok usaha yang dipimpin oleh ibu-ibu di Kecamatan Weda, Halmahera Tengah. Program ini dilaksanakan oleh tim pascasarjana dari Universitas Khairun dan ditujukan untuk mengatasi keterbatasan keterampilan kewirausahaan dan pengetahuan pemasaran di kalangan pelaku usaha kecil setempat. Kegiatan ini mencakup lokakarya dan sesi pendampingan untuk menyampaikan strategi peningkatan kreativitas dan inovasi dalam pengembangan produk. Melalui sesi interaktif, peserta mempelajari sikap kewirausahaan seperti ketangguhan dan adaptabilitas pasar yang penting untuk mempertahankan keunggulan kompetitif dalam bisnis mereka. Hasil kegiatan menunjukkan dampak positif terhadap kepercayaan diri peserta dalam keterampilan pengembangan dan pemasaran produk, serta menekankan pentingnya dukungan berkelanjutan dan kerja sama dengan instansi terkait. Program ini menyoroti peran nilai-nilai kewirausahaan dalam mendorong ketahanan ekonomi lokal, khususnya bagi industri kecil yang menghadapi persaingan pasar dan keterbatasan sumber daya.
Membangun Kesadaran Green Economy pada Siswa di Madrasah Aliyah Alkairaat Ternate Yolanda Mohungo; Laela Laela
Mandalika Journal of Community Services Vol. 2 No. 2 (2025): Mandalika Journal of Community Services
Publisher : Penerbit Mandalika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/mjcs.v2i2.186

Abstract

Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk membangun kesadaran akan pentingnya konsep green economy pada siswa Madrasah Aliyah Alkhairaat Ternate. Kegiatan ini dilatarbelakangi oleh meningkatnya eksploitasi sumber daya alam tak terbarukan serta rendahnya kesadaran generasi muda mengenai pentingnya menjaga lingkungan. Pelaksanaan PKM berlangsung dari Januari hingga Agustus 2024, melibatkan kerjasama antara tim pelaksana dari Program Pascasarjana Universitas Khairun dan pihak Madrasah Aliyah Alkhairaat. Kegiatan diawali dengan sosialisasi dalam bentuk ceramah dan diskusi yang diikuti oleh siswa kelas X dan XI. Hasil dari kegiatan ini menunjukkan adanya peningkatan pemahaman siswa terhadap konsep green economy dan penerapannya dalam kehidupan sehari-hari. Sosialisasi ini diharapkan mampu menciptakan efek berkelanjutan di mana siswa yang teredukasi dapat menyebarkan informasi kepada keluarga dan teman-teman mereka. Dengan demikian, kesadaran terhadap isu lingkungan dapat tumbuh secara bertahap di kalangan generasi muda. Kendala yang dihadapi selama kegiatan bersifat minimal, berkat kerjasama yang baik antara tim PKM dan pihak sekolah. Rencana tindak lanjut dari kegiatan ini meliputi pengenalan dan pembuatan produk kreatif yang ramah lingkungan sebagai bentuk penerapan green economy di lingkungan sekolah. Kegiatan ini diharapkan dapat menjadi katalisator dalam meningkatkan kesadaran lingkungan di kalangan siswa dan memperkuat komitmen mereka dalam menjaga kelestarian alam di masa mendatang.
PRODUCT INNOVATION MEDIATES MARKET ORIENTATION EFFECT ON CULINARY MSMES MARKETING PERFORMANCE IN TERNATE CITY Yolanda Mohungo; Laela Laela; Zandy Pratama Zain
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.9791

Abstract

This study is important to answer the problems faced by culinary business owners in Ternate by examining the influence of customer orientation, competitor orientation that affects business performance and trying to trace the involvement of aesthetic innovation variables as mediating variables. The type of research used in this study is explanatory research or causal study which aims to explain the relationship and influence between observed variables through hypothesis testing. The population used in this study were all culinary MSMEs in Ternate City that had been running their business for more than 1 year. The result shows that study show the indirect effect of Market Orientation toward Marketing Perfomance with Product Inovation as mediating variable is positive and significant. Also, Market Orientation towards Product Innovation and Product Innovation towards Marketing Performance are positive and significant, while Market Orientation on Marketing is negative and insignificant. In Conclustion, culinary MSMEs in Ternate City should innovate their product in order to stimulate market orientation effects on marketing performance.
Rural Tourism, Agri Tourism; Sebuah Penelusuran Literatur Khaeril Khaeril; Yolanda Mohungo; Laela Laela
Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis Vol. 2 No. 1 (2021): Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis
Publisher : Univiversitas Dr. Djar Wattiheluw

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51135/PublicPolicy.v2.i1.p142-157

Abstract

Village are the smallest community entities that exist in a state structure. There are many problems faced, for example poverty, inadequate basic infrastructure, less skilled human resources, insufficient employment opportunities. Tourism village - Agri tourism is expected to be a solution to dealing with classic problems that exist in rural areas. This article aims to identify research gaps in the field of study of tourism villages in a systematic search, identify reference authors in the field of Rural Tourism, agri-tourism., Identify the theories used in the Tourism Village article. The article implements a qualitative method with the Literature review method with the help of the Perish Publish Program to compile the data script and Vos Viewer is used to analyze the data. The results show that there is an opportunity to continue studying tourism villages, especially with regard to sustainable development, involvement of local communities and development / development of tourist villages, adopting ICT for tourism villages in order to improve performance and tourism visits, and alleviate poverty. Also obtained are several authors who become references in the study of tourist villages. There are also 13 theories used in studying tourism villages and agritourism, this shows that the tourism village as an object of study is still open to being in and is very dynamic in its development.
Co-Authors Abdul Rahman Kadir Chairullah Amin Dian Parawansa Khaeril, Khaeril Mohammad Kotib Muhammad Asdar Prisilia Telew Yolanda Mahungo Yolanda Mohungo Yolanda Mohungo Zandy Pratama Zain