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ANALISIS STRATEGI PEMASARAN DAN PENGEMBANGAN PASAR SEGAR STREET FOOD DI KABUPATEN PINRANG MUHAMMAD WAHYUDDIN; MUSTARI; MUHAMMAD DINAR; NURDIANA; MUH. IHSAN SAID
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 3 No 11 (2022): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA - EDISI JULI 2022
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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The purpose of this study is to look at different marketing strategies and market development opportunities in the food industry. This research is a qualitative descriptive study. Data was collected through observation, interviews, and documents. Internal Evolutionary Factor (IFE), External Evolutionary Factor (EFE), Internal Evolutionary Factor (IE), Strengths, Weaknesses, Opportunities, and Threats (SWOT), and Strategic Planning Matrix are all examples of internal evolutionary factors. The analysis technique includes quantitative strategy (QSPM). The findings show that the strategy that can be applied to the culinary area is one of maintenance and maintenance. According to the SWOT matrix, the food sector can use nine marketing strategies. According to the QSPM results from nine strategies, maintaining prices and improving product quality to increase customer satisfaction and loyalty is one of the preferred strategies with a TAS score of 4,766.
ANALISIS TINGKAT PERSAINGAN USAHA CAFE BOX KELURAHAN SUDIANG KECAMATAN BIRINGKANAYA KOTA MAKASSAR ALDI INDRHAWARDANA; MUHAMMAD HASAN; MUSTARI; MUH IHSAN SAID; MUHAMMAD DINAR
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 3 No 12 (2022): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA - EDISI AGUSTUS 2022
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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This study aims to determine the level of competition in the cafe box business, Sudiang Village, Biringkanaya District, Makassar City. This research is a descriptive qualitative research with two data sources, namely primary data and secondary data. The selected research objects are Cafe Underbox and Cafe FA Tea. The data collection process uses interview techniques to several respondents and informants as well as observations and documentation related to research. Based on the results of research and data management, then: 1) Aspects of price, business competition both cafes determine the price of beverage products sold based on market prices by taking into account the costs and expenses of each cafe. 2) Product aspect, each Cafe has its own product focus based on the target market objective. 3) From the promotion aspect. Cafe underbox applies word of mouth or word of mouth promotion techniques. While Cafe FA Tea not only applies word of mouth promotion strategies but also utilizes social media platforms as an active promotional tool to support business development.
PENGARUH PROMOSI, KEMUDAHAN, DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN MELALUI SISTEM E-COMMERSE SHOPEE PADA PENGGUNA APLIKASI SHOPEE DI KECAMATAN MAMASA KABUPATEN MAMASA ASTIANA; MUSTARI; TUTI SUPATMININGSIH; MUHAMMAD IHSAN SAID; MUHAMMAD HASAN
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 4 No 02 (2022): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA (EDISI - OKTOBER 2022)
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Abstract

This study aims to explain how the effect of promotion, convenience, and trust for Shopee application users in Mamasa District, Mamasa Regency when making purchases with an e-commerce system. In this study used quantitative research. Observation, questionnaire, and documentation are survey methods used to collect data. The population of this study consisted of 100 respondents who had used the shopee application to do online shopping in Mamasa sub-district. Multiple linear analysis was used to test the relevant data. According to the study's findings, the third variable (X) simultaneously has a big impact on the Mamasa community's purchasing choices (Y). However, the Promotion variable (X1) and the Ease variable (X2) partially have no significant effect on the Y variable. While the Trust variable (X3) has a significant effect on the variable (Y).
Co-Authors ALDI INDRHAWARDANA ASTIANA MUH IHSAN SAID MUH. IHSAN SAID MUHAMMAD DINAR MUHAMMAD HASAN MUHAMMAD IHSAN SAID MUHAMMAD WAHYUDDIN NURDIANA Tuti Supatminingsih