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All Journal Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Mutiara : Jurnal Ilmiah Multidisiplin Indonesia
Rahma Muti'ah
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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The Pengaruh Lingkungan Kerja dan Kepemimpinan Terhadap Kinerja Pegawai Dinas Pariwisata Kabupaten Labuhanbatu Selatan Mulkan Ritonga; Rahma Muti'ah; Muhammad Alam Warda Ritonga
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 3 No. 2 (2022): Juli
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v3i2.1863

Abstract

Performance is one of the benchmarks in assessing the performance of an organization, both government organizations and private organizations. Performance measurement can affect various factors, both factors originating from within the organization and factors from outside the organization. This study aims to determine the effect of the work environment and leadership on employee performance. The population in this study were all employees at the South Labuhanbatu Regency Tourism Office using the census technique as a sampling technique. The research method chosen is associative descriptive quantitative research. This type of research aims to see and explain the influence between variables in the study using a questionnaire technique as a data collection instrument. The results showed that the work environment and leadership had a positive and significant effect on employee performance, both partially and simultaneously. Environment and leadership variables contributed 67.40% to employee performance at the South Labuhanbatu Regency Tourism Office, while the remaining 32.60 % influenced by other factors not examined in this study.
Analisis Experiential Marketing, Kepercayaan Merek dan Harga Terhadap Keputusan Pembelian Produk Cat Jotun pada CV. Asia Maju Rantauprapat Ritonga, Mulkan; Rahma Muti'ah
Mutiara: Jurnal Ilmiah Multidisiplin Indonesia Vol. 1 No. 1 (2023): JIMI - JULI
Publisher : PT. PENERBIT TIGA MUTIARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61404/jimi.v1i1.31

Abstract

The purchase decision is the main goal or purpose of selling a product. This study aims to analyze the influence of marketing experience, price and brand trust on purchasing decisions. This study was conducted using a descriptive quantitative research method with data collection using a research tool in the form of questionnaires distributed directly to respondents. The subjects of this study include consumers who purchased Jotun brand paint products from CV. Asia Maju Rantauprapat during the period specified by the author. Determining the sample size used the purposive sampling technique with a total of 65 consumers. To analyze and analyze the research data, it was carried out using the computer program SPSS version 20 with instrumental testing, classical hypothesis testing, multiple regression analysis and hypothesis testing. Research results show that marketing experience, price and brand trust have a positive and significant impact on purchasing decisions. At the same time, marketing experience, price and brand trust have a positive and significant impact on purchase decisions with a contribution of 0.888 or 88.80% and the remaining 11.20% is influenced by other factors. Other factors were not considered in this study.
Co-Authors Muhammad Alam Warda Ritonga Ritonga, Mulkan