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All Journal Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan
Suprianto Naim
Universitas Samawa
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Dampak Sosial Ekonomi Pembangunan Pembangkit Listrik Tenaga Surya (PLTS) Sumbawa 26 MWp Terhadap Masyarakat Suprianto Naim
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 3 No. 2 (2022): Juli
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v3i2.2418

Abstract

One of the energies strongly needed by humans is electrical energy. Currently, Solar Power Plant (henceforth, PLTS) is a source of renewable electrical energy and widely developed since PLTS is environmentally friendly and easy to obtain, specifically for the countries are on the equator such as Indonesia. One of the PLTS with a large capacity developed by PT. Amman Mineral Nusa Tenggara (PT. AMNT) in collaboration with PT. Medcopower Solar Sumbawa (PT. MPSS) and PT. Sinergi Era Cemerlang (PT. SEC) as the executor. The PLTS, with 26 MWpcapacity, built in the Tongo Village area, Sekongkang District, West Sumbawa Regency, NTB. This PLTS is known as PLTS Sumbawa 26 MWp. The existence of this project definitely has a socio-economic impacts on the community, either positive or negative impacts. The qualitative data analysis results show the socio-economic effects of the PLTS Sumbawa 26 MWp development, namely increasing labor absorption; increasing Village Original Income (PADes) such as waste retribution; improvement of village infrastructure, especially places of worship, educational facilities, garbage disposal sites, and assistance for social activities; and changes in public perception in the form of social jealousy.
STRATEGI PEMASARAN PRODUK BARU (STUDI KASUS PUDING LAMOTA) Suprianto Naim; Hasdita Elies Ramadani; Elisa Juniarti; Mia Maelani; Elliza Rizki Wandani; Elsa Rahmawati
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 1 (2023): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i1.3449

Abstract

New products include new-to-the-world products that create new markets, minor product developments, or revisions to existing products. Sales of products, especially new products, require future-oriented marketing. Therefore the company must have a good marketing strategy for each new product that is produced where the strategy needs to be planned by taking into account the determinants of the success of new products on the market. Several new product marketing strategies, namely the S–O Strategy based on strength and opportunity considerations, consist of strategies prioritizing product quality, online marketing (online marketing), online competition, discounts, and giveaways. The W–O strategy is based on consideration of weaknesses and opportunities, consisting of market analysis strategies, attractive packaging, reviews or testimonials, and collaboration with business partners. The S–T strategy is based on consideration of strengths and challenges, consisting of strategies to maintain product quality and taste, maintain affordable product prices, and seek alternative quality raw materials when raw material prices rise. The W–T strategy is based on the consideration of weaknesses and challenges, consisting of research and development strategies, patenting product names, excellent service, and product evaluation.
Co-Authors Elisa Juniarti Elliza Rizki Wandani Elsa Rahmawati Hasdita Elies Ramadani Mia Maelani