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All Journal Equity: Jurnal Ekonomi JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi)
Muhammad Furqon
Sekolah Tinggi Ilmu Ekonomi Mulia Darma Pratama
Economics, Econometrics & Finance Social Sciences

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PENGARUH RASIO HUTANG DAN HARGA SAHAM TERHADAP BIAYA MODAL RATA-RATA TERTIMBANG PADA PERUSAHAAN SUB SEKTOR PERTAMBANGAN DI BURSA EFEK INDONESIA PERIODE 2016-2020 Kalianda Vania; Nurul Mardiah Pratiwi; Debi Carolina; Muhammad Furqon
JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi) Vol 7 No 1 (2022): JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi)
Publisher : P3M STIE Mulia Darma Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54077/jembatan.v7i1.72

Abstract

Pengaruh rasio hutang, dan harga saham terhadap biaya modal rata-rata tertimbang pada perusahaan sub sektor pertambangan yang terdaftar di BEI. Biaya modal rata-rata tertimbang merupakan biaya ekuitas dari biaya hutang masing-masing dikalikan dengan persentase ekuitas dan hutang dalam struktur modal. Rumusan masalah dalam penelitian ini adalah bagaimana perkembangan masing- masing variabel rasio hutang, harga saham dan biaya modal rata-rata tertimbang. Bagaimana pengaruh rasio hutang, harga saham berpengaruh secara parsial dan simultan terhadap biaya modal rata-rata tertimbang pada perusahaan sub sektor pertambangan yang terdaftar di Bursa Efek Indonesia periode 2016-2020. Metode analisis data yang digunakan adalah deskriptif dan verifikatif. Hasil penelitian dapat disimpulkan bahwa secara parsial menunjukkan bahwa harga saham berpengaruh terdahap biaya modal rata-rata tertimbang sedangkan rasio hutang tidak berpengaruh terhadap biaya modal rata-rata tertimbang. Koefisien Determinasi (R2) adalah 85,8% dengan kata lain, dapat diartikan Pengaruh Rasio Hutang (X1), dan Harga Saham (X2) terhadap biaya modal rata-rata tertimbang (Y) sebesar 85,8% dan sisanya 14,2% yang dipengaruhi oleh variabel lain yang tidak diikutkan dalam penelitian ini.
Digital Marketing: Implementation in Marketing MSME Crush Chips Products in Palembang Muhammad Furqon
Equity: Jurnal Ekonomi Vol 12 No 2 (2024): Equity : Jurnal Ekonomi
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/equity.v12i2.234

Abstract

The purpose of the study is to investigate the difficulties and digital marketing tactics employed by UMKM Crush Chips in Palembang. The research object is Crush Chips, a MSMEs that makes chips in Palembang, and the research method is qualitative descriptive with purposive sample approaches. The information was gathered by watching and interviewing the proprietors of Crush Chips businesses. According to research, Crush Chips' marketing efforts make use of social media platforms including Facebook, Instagram, Whatsapp, and TikTok, in addition to alliances with online retailers like Shopee Foods, Grab-Food, and Go-Food. By using innovative and engaging content, they were able to increase sales and customer contact. Still, Crush Chips has to deal with a number of issues, including inadequate capital, a shortage of SDMs who meet the requirements, and inadequate internet and infrastructure connectivity. Their capacity to create more potent digital marketing tactics is hampered by these difficulties. Therefore, it can be said that while MSMEs Crush Chips has shown tenacity and inventiveness in utilizing digital marketing tactics, there are still issues that need to be resolved, such as a shortage of financing and the constraints of SDM and infrastructure. In order for Crush Chips to maintain sustainable growth and competitiveness in the digital market, efforts must be made to overcome these obstacles.
Co-Authors Debi Carolina Kalianda Vania Nurul Mardiah Pratiwi