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All Journal Cakrawala : Jurnal Kajian Manajemen Pendidikan Islam dan Studi Sosial Ulil Albab
Bunayyati Hakimah S. Meliala
Universitas Islam Negeri Sumatera Utara
Religion Humanities Economics, Econometrics & Finance Education Social Sciences

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Strategi Pemasaran Radio Kardopa dalam Meningkatkan Minat Pendengar Muda di Kota Medan, Provinsi Sumatera Utara Sri Rahmadani; Bunayyati Hakimah S. Meliala
Cakrawala: Jurnal Kajian Manajemen Pendidikan Islam dan studi sosial Vol 7 No 1 (2023)
Publisher : LPPM IAINU Kebumen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33507/cakrawala.v7i1.1165

Abstract

Technological advances have recently become the concern of all human beings, especially with this broadcasting institution, Radio Kardopa 99.4 FM. One of the things that must be able to compete with the development of an era that is increasingly rapid in its growth is technology. Initially, this radio only distributed information in a traditional way, such as through accessing only FM transmitters. Which in this day and age is considered old-fashioned and less effective because not everyone is interested in listening to radio on a frequency transmitter. So a live streaming radio and social media platform was created to convey information. On this occasion, the author uses a digitalized marketing strategy using access to social media as an information distribution strategy. So wherever they are they will always be able to listen to their favorite radio. To increase its audience, the broadcaster has evaluated the strategy used. Where this broadcasting institution, namely Kardopa Radio itself, already has a Tiktok account which aims to increase listeners, namely young people or millennials and gen-z. This is done because Kardopa Radio knows very well that information does not only belong to certain groups, but belongs to all groups, including the young people. It can be seen from the follower insight data that many follow the @radiokardopa.kdigi account, the age of 25-34 is 39.0% and the age of 18-24 is 32.0%. It is clear that the target to be achieved has been accomplished during the author's internship at this place. In this study the authors used a qualitative method with a descriptive case study approach, this aims to increase the interest of young listeners and is designed through an effective approach.
Pengaruh The New Normal Terhadap Manajemen Perubahan Di Indonesia Bunayyati Hakimah S. Meliala; Nuri Aslami
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 9: Agustus
Publisher : CV. Ulil Albab Corp

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Abstract

The New Normal makes us all have to be able to accept these very significant changes. In fact, this also occurs in all sectors in Indonesia, both economically, politically, and even in education. All regulations are enforced in order to realize the goal of The New Normal itself, which is so that we can all hinder the progress of Covid-19 cases. Because of these conditions, the government has imposed the PPKM system which has even reached Level 3, WFH (Work From Home), GTPP (Task Force for the Acceleration of Handling Covid-19 ), and the implementation of online teaching and learning processes. Good leaders in the government sector and the corporate sector must turn their heads in the face of changes caused by Covid-19 . The impact it causes is also very visible, from the number of companies that lay off their employees, the occurrence of panic buying at the beginning of the emergence of Covid-19 in Indonesia, and the soaring poverty rate because at that time it was difficult for people to earn a living. But to change it all must start from the people concerned. We all have to work well together. Both the community and the government. If only one-sided goals will never be achieved as we want. I know, maybe for some people this obstacle is enough to be a benchmark for their economy. But in order to realize our goal of inhibiting the increase in Covid-19 , we must be enthusiastic to go through all of this. Change management itself begins because of a truce caused by changing times, globalization, more and more consumer desires, and so on. In this study, the author uses a qualitative approach, which is how the data taken are sourced from valid web pages, scientific journals, and books. For the analysis technique, the writer uses interpretation, content, and narrative techniques.
Co-Authors Nuri Aslami Sri Rahmadani