Ulfah Nurul Fauziah
Departement of Finance, National Yunlin University of Science and Technology

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Study on Improving MSMEs Performance through Business Strategies Esa Dilla Maulani; Yudha Trishananto; Ulfah Nurul Fauziah
Indonesian Journal of Economics and Management Vol 2 No 3 (2022): Indonesian Journal of Economics and Management (July 2022)
Publisher : Jurusan Akuntansi Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijem.v2i3.3896

Abstract

This study aims to determine the effect of the independent variable innovation on the performance of SMEs in Salatiga City with the business strategy variable as an intervening. This study is a quantitative study using primary data from a population of all MSME owners in Salatiga in 2022. This study emphasizes resource-based theory (RBT) which emphasizes competitive advantage in companies. The sampling technique used is simple random sampling, which produces 100 samples. Data collection methods were carried out using questionnaires and interviews with MSME owners in the city of Salatiga in 2022. The data was processed using the IBM SPSS statistic version 23. The results in this study indicate that innovation and business strategy have a positive and significant effect on MSME performance, innovation has a positive effect and significant impact on business strategy, and finally, the business strategy succeeded in mediating innovation on the performance of MSMEs.
Improving SME Performance in Salatiga City: Integrating Islamic Leadership and Innovation Models Yudha Trishananto; Esa Dilla Maulani; Dinda Inti Nur Arianti; Ulfah Nurul Fauziah
Journal of Applied Islamic Economics and Finance Vol 2 No 3 (2022): Journal of Applied Islamic Economics and Finance (June 2022)
Publisher : Jurusan Akuntansi Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (213.171 KB) | DOI: 10.35313/jaief.v2i3.4095

Abstract

This study aims to examine the relationship between Islamic leadership, innovation, and performance of small and medium enterprises (SMEs) in Indonesia, especially in the city of Salatiga. In this study, the main research is on innovation as a mediation between Islamic leadership and SME performance. The population in this study were all SMEs in the city of Salatiga with a sample of 100 respondents. The tool used to analyze the data in this study used SPSS version 24. Sobel test was used to test whether the variables could mediate or not. This study concludes that Islamic leadership has a direct effect on the performance of SMEs and innovation, innovation has a direct effect on the performance of SMEs, and innovation can mediate the relationship between Islamic leadership and SME performance. The originality of this study is the mediating effect of innovation in the relationship between Islamic leadership and the performance of SMEs in the location of the city of Salatiga does not yet exist for this relationship.
Study on Improving MSMEs Performance through Business Strategies Esa Dilla Maulani; Yudha Trishananto; Ulfah Nurul Fauziah
Indonesian Journal of Economics and Management Vol 2 No 3 (2022): Indonesian Journal of Economics and Management (July 2022)
Publisher : Jurusan Akuntansi Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijem.v2i3.3896

Abstract

This study aims to determine the effect of the independent variable innovation on the performance of SMEs in Salatiga City with the business strategy variable as an intervening. This study is a quantitative study using primary data from a population of all MSME owners in Salatiga in 2022. This study emphasizes resource-based theory (RBT) which emphasizes competitive advantage in companies. The sampling technique used is simple random sampling, which produces 100 samples. Data collection methods were carried out using questionnaires and interviews with MSME owners in the city of Salatiga in 2022. The data was processed using the IBM SPSS statistic version 23. The results in this study indicate that innovation and business strategy have a positive and significant effect on MSME performance, innovation has a positive effect and significant impact on business strategy, and finally, the business strategy succeeded in mediating innovation on the performance of MSMEs.