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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Puan Indonesia JSE: Jurnal Sharia Economica
Suratman
Sekolah Tinggi Ilmu Ekonomi Galileo
Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health

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PEMBINAAN INTEGRATED MANAGEMENT SYSTEM PADA YAYASAN BAIT TA’ALAMAL QUR’AN BATAM Daris Purba; Suratman; Pastima Simanjuntak; Nasruji; Zara Tania Rahmadi
PUAN INDONESIA Vol. 4 No. 1 (2022): Jurnal Puan Indonesia Vol 4 No 1 Juli 2022
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v4i1.109

Abstract

Many educational institutions do not yet have an integrated management system. Like industry and Health, Educational institutions are also an activity that needs to have a good management system because it has a cycle of activities that are more or less the same as the industrial world. This community service seeks to apply the results of research on the Integrated Management System (IMS) to educational institutions at the Bait Tahfiz Ta'alamal Qur'an Foundation. The method of implementing the service is carried out by discussion and workshop methods. This service activity concludes that the application of IMS in educational institutions has a significant impact on improving management in every aspect.
PENGARUH MEDIA SOSIAL DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN MASYARAKAT KOTA BATAM Ary Prasetyo; Asih Purwana Sari; Suratman; Merline Julianti
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 3 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i3.15498

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh media sosial dan digital marketing terhadap keputusan pembelian masyarakat kota Batam. Metode penelitian ini menggunakan metode kuantitatif dengan populasi penduduk kota batam yang berjumlah 1.240.792 orang. Bayaknya sampel yang diambil adalah 400 orang dengan teknik pengambilan sampel menggunakan teknik claster dan simple random sampling. Sedangkan analisis data dalam penelitian ini menggunakan Structural Equation Modeling (SEM) dengan software AMOS 24. Kesimpulan dalam penelitian ini bahwa media sosial tidak berpengaruh secara signifikan terhadap keputusan pembelian masyarakat kota Batam, sedangkan digital marketing berpengaruh secara signifikan terhadap keputusan pembelian masyarakat kota Batam. Selain itu hasil dari penelitian ini menyimpulkan bahwa keputusan pembelian masyarakat kota Batam yang di pengaruhi oleh media sosial dan digital marketing sebesar 86.4%.
DETERMINASI KONTEN IKLAN DAN ULASAN ONLINE  TERHADAP MINAT BELI GEN Z DI KOTA BATAM Ary Prasetyo; Asih Purwana Sari; Suratman; Merline Julianti
JSE: Jurnal Sharia Economica Vol. 5 No. 4 (2026): Oktober
Publisher : LPPM STAI Muhammadiyah Probolinggo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46773/ajddfq25

Abstract

This study aims to analyze the influence of advertising content and online reviews on Generation Z's purchasing interest in Batam City, partially and simultaneously. This study uses a quantitative approach with a survey method through the distribution of questionnaires using Google Forms. The research sample consisted of 100 Generation Z respondents in Batam City selected using a purposive sampling technique. Data analysis was carried out using multiple linear regression analysis with the help of Statistical Package for the Social Sciences (SPSS) software, through validity testing, reliability, classical assumption tests, t-tests, F-tests, and coefficients of determination. The results of the study indicate that partially advertising content has a positive and significant effect on purchasing interest, online reviews also have a positive and significant effect on purchasing interest, Simultaneously, advertising content and online reviews also have a significant effect on purchasing interest. The variables of advertising content and online reviews are able to influence 86.1% of the variation in purchasing interest.
Co-Authors Asih Purwana Sari Daris Purba Merline Julianti Nasruji, Nasruji Simanjuntak, Pastima Zara Tania Rahmadi