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Rifqi Suprapto
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Pengaruh Implementasi Corporate Social Responbility (CSR) terhadap Citra Perusahaan (Studi pada PT PJB UBJ O & M PLTU Rembang) Imam Dwi Riyanto Dwi Riyanto; Syaiko Rosyidi; Rifqi Suprapto
BBM (Buletin Bisnis & Manajemen) Vol 3, No 1: Februari 2017
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (463.814 KB) | DOI: 10.47686/bbm.v3i1.37

Abstract

This study aims to prove the influence of CSR program implementation of economic, environmental and social dimension either partially or simultaneously to PT PJB UBJ O & M PLTU Rembang. The sample in this research is ring society 1 PT PJB UBJ O & M PLTU Rembang Leran Village, Trahan, Jurangjero and Pangkalan which amounted to 160 people. Sampling using simple random sampling method and test using multiple linear regression analysis. The results of this study indicate that the economic dimension, environmental dimension and social dimension either partially or simultaneously have a significant positive effect on company image of PT PJB UBJ O & M PLTU Rembang. The result of determination test shows that the economic dimension variable, environmental dimension and social dimension able to explain the dependent variable (corporate image) is 63,9%. While the rest of 37.1% is explained by other causes outside the model not examined in this study. Keywords: CSR, Economics, Environment, Social, Corporate Image
PENGARUH CUSTOMER EQUITY TERHADAP WORD OF MOUTH PERGURUAN TINGGI SWASTA Rifqi Suprapto
BBM (Buletin Bisnis & Manajemen) Vol 1, No 2: Agustus 2015
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (595.415 KB) | DOI: 10.47686/bbm.v1i2.8

Abstract

Consumer confidence in a product or brand will have an impact on increasing consumer loyalty to the brand or product concerned. One form of consumer loyalty to the company product or brand is shown in the form of Word of Mouth. This also applies within the scope of the college in which the student confidence for what he has received during the conduct of university education will be formed into a satisfaction for students. Therefore, the purpose of this study was to determine the effect of Customer Equity in Word of Mouth in Higher Education.This study is a survey research with quantitative descriptive research type. The population in this study Yogyakarta Muhammadiyah University Students Strata-1 semester five upwards, with sample collection method used a numbering 150. The questioner that has been tested previously to 30 respondents and tested the validity and reliability that results in a 100% said the question is valid and feasible to be used. The research method using SEM analysis test used AMOS.The result from this study is no positive influence brand equity and the value equity towards WoM (Word of Mouth). However, relationship equity had a positive influence on the value of WoM (Word of Mouth).Keywords: Word of Mouth, Customer Equity, and University
Pengaruh Pengetahuan Produk dan Kepercayaan terhadap Sikap Loyalitas Peserta BPJS Kesehatan Daerah Istimewa Yogyakarta Rifqi Suprapto
BBM (Buletin Bisnis & Manajemen) Vol 2, No 1: Februari 2016
Publisher : Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (483.769 KB) | DOI: 10.47686/bbm.v2i1.5

Abstract

Badan Penyelenggara Jaminan Sosial (BPJS) is an Indonesian institution of social security so that the existence of social security, financial risk faced by a person, whether it is because the productive age, get sick, have an accident, and even death, will be taken over by the agency that organizes social security. BPJS matters relating to their attitude of loyalty of consumers have an impact on compliance with every consumer to perform an obligation in the payment of dues and recommend BPJS as health insurance to others. The study was conducted to investigate the influenced product knowledge and trust to attitudinal loyalty BPJS Participants. The results obtained: there is the positive influence Product Knowledge and Trust to the Affective Commitment of Attitudinal Loyalty BPJS participants. This shows that there is a positive influence on the attitudinal loyalty from participant satisfaction.Keywords: Product Knowledge, Trust, Attitudinal Loyalty, Affective Commitment, and BPJS Participants
Co-Authors Imam Dwi Riyanto Dwi Riyanto Syaiko Rosyidi