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Maduretno Widowati
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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DIGITAL MARKETING KEKINIAN BAGI UMKM KRIWAKZ KERIPIK IKAN WADER RAWA SALATIGA Widaryanti Widaryanti; Luhgiatno Luhgiatno; Maduretno Widowati
Buletin Abdi Masyarakat Vol 2, No 1 (2021): Edisi Agustus 2021
Publisher : Universitas YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (277.974 KB)

Abstract

Swamp wader chips are one of the snacks or snacks made from wader fish. The nutritional content of swamp wader fish is very high, this can be used as an alternative to providing nutritious food at affordable prices for all people. Some of the wader swamp iwak chips businesses are still on the scale of home industries or micro, small and medium enterprises (MSMEs). One of the SMEs that sells wader swamp fish chips is the SMEs "Kriwakz". The production process is still done traditionally. The selling price of Kriwakz chips has not carefully calculated the cost of production. Packaging of wader Kriwakz fish chips using a sealer adhesive manually. The existence of the covid 19 pandemic is a blessing for Kriwakz SMEs because the demand for Kriwakz chips has increased sharply. Consumers prefer to make purchases online, so buyers of Kriwakz chips are spread from Sabang to Merauke. Kriwakz SMEs require understanding and training on digital marketing in the creation of social media content. The first priority solution is to facilitate Kriwakz SMEs in making digital marketing, training content creation to be uploaded on social media Facebook and Instagram. Second, the procurement of automatic packing tools to overcome the speed of sales service to consumers. The outputs of this PKMS are an increase in sales turnover, an increase in product quantity, an increase in understanding and digital marketing skills of Kriwakz SMEs. Keywords: Swamp Wader Fish Chips, Digital Marketing, Automated Packing Tool, Sales Increase
PENGARUH GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK HERBORIST DI KOTA SEMARANG Rudika Harminingttyas; Th. Susetyarsi; Maduretno Widowati
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 17, No 2: Desember 2022
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.17.2.530 - 543

Abstract

Thisi studyii aimsii toii investigateii theii impactii ofii greenii marketingii strategiesii onii consumerii purchasingii decisionsii forii Herboristii productsii inii Semarangii city.ii Theii natureii ofii thisii studyi isi ani explanatoryi studyi withi ai quantitativei approach.i Thei variablesi usedi ini thisi studyi arei environmentali awarenessii (X1),ii greenii productii featuresi (X2),ii “Greenii Productii Price”(X3),ii “Greenii productii Promotion”ii (X4),ii andii purchaseii decisionii (Y).ii Theii studyii groupii isii peopleii whoii liveii inii Sewmarangii cityii andii areii consumersii ofii Herborist   products.ii Theii totalii sampleii forii thisii surveyi includesi overi 113i respondents.i Datai collectioni methodi usingi surveysi distributedi ini Googlei Forms.i Thei datai analysisi usedi isi multiplei lineari regressioni analysis.i Asii aii resultii ofii theii analysis,ii theii variablesii environmentii Awarenessi (X1),ii greenii productii Features (X2),ii “Greenii Productii Price”ii (X3),ii andii greenii productii Promotionii (X4)ii i Purchaseii decisionsii (Y).
Co-Authors Rudika Harminingttyas Th. Susetyarsi Widaryanti Widaryanti