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All Journal Ijtimā`iyya: Journal of Muslim Society Research
Chandra Warsito
State Institute on Islamic Studies Purwokerto
Humanities Social Sciences

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Conceptualizing Islamic Brand Engagement Chandra Warsito
Ijtimā`iyya: Journal of Muslim Society Research Vol 4 No 1 (2019)
Publisher : Postgraduate Program, State Institute on Islamic Studies Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (292.814 KB) | DOI: 10.24090/ijtimaiyya.v4i1.2235

Abstract

This study aims to conceptualize the Muslim Customer Engagement of Islamic Brands towards Muslim customer loyalty. An in-depth review of literature was carried out to develop this concept, in order to provides a foundation for further researches. This study shows that the Islamic brands could optimize the loyalty of Muslim customer. In addition to this, this research is also expected to be able to provide a brief overview of profitable opportunities in Islamic market business in Indonesia, especially entrepreneurs, marketers and retailers in building an accurate marketing strategies. In terms of customer loyalty, business owners or management need to identify variables that influence this factor, and so this research is also useful in providing new construction, which could be tested and are useful for studying the characteristics of Muslim customer and market. Hopefully this research could fill the literature gaps in Muslim customer behavior study in Indonesia.
Analysis of Customer Preferences and Customer Attitudes on Islamic Banks Chandra Warsito
Ijtimā`iyya: Journal of Muslim Society Research Vol 6 No 1 (2021)
Publisher : Postgraduate Program, State Institute on Islamic Studies Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (403.632 KB) | DOI: 10.24090/ijtimaiyya.v6i1.6238

Abstract

The Purpose of this study is to evaluate the difference between customer preferences and customer attitudes of Islamic Bank in Ex-Banyumas residency of Central Java, Indonesia. It also evaluates the most considers attributes in choosing an Islamic bank. Accidental sampling is used in this study with a total of respondents as 100. To observe the difference in customer preferences, the scoring method and Chi-Square analysis are applied, meanwhile, Fishbein’s Attitude model is used to discover the customer attitudes. It is concluded that there is a significant difference in customer preferences on choosing Islamic banks on Ex-Banyumas residency, particularly when it is based on gender and long-period of customer status. It also revealed that customers’ decision in choosing Islamic banks is influenced by service quality. The findings of this study could give valuable input to Islamic bank management in the improvement in their services. This study is explaining the implementation of the Islamic principle in banking operational activities, as in fact the main reason for most customers to get services from the Islamic bank. This study is also enriched the Islamic banking studies in Indonesia.
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