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All Journal Jurnal Manajemen Perhotelan
Tasia Oktaviani
Program Manajemen Perhotelan, Fakultas Bisnis dan Ekonomi, Universitas Kristen Petra, Surabaya
Economics, Econometrics & Finance Environmental Science

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ANALISA PENGARUH ULASAN ONLINE SURABAYA PATATA TERHADAP PERCEIVED e-WOM CREDIBILITY Evania Devita Genial; Tasia Oktaviani; Adriana Aprilia
Jurnal Manajemen Perhotelan Vol. 5 No. 2 (2019): SEPTEMBER 2019
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (608.53 KB) | DOI: 10.9744/jmp.5.2.59-70

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh faktor penentu informasi dan normatif ulasan online Surabaya Patata, yaitu argument strength, recommendation framing, recommendation sidedness, source credibility, confirmation of prior belief, dan recommendation consistency terhadap perceived eWOM credibility. Penelitian ini adalah penelitian kuantitatif kausal. Pengumpulan data didapat dari kuesioner yang disebarkan kepada 176 pembaca ulasan online Surabaya Patata. Hasil penelitian menunjukkan recommen­dation sidedness dan source credibility berpengaruh positif dan signifikan terhadap perceived eWOM credibility, serta source credibility memiliki pengaruh paling dominan.
Co-Authors Adriana Aprilia Evania Devita Genial