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All Journal Jurnal Teknologi dan Manajemen Prosiding Seminar Nasional Teknik Elektro, Sistem Informasi, dan Teknik Informatika (SNESTIK)
Tresna Maulana Fahrudin
Program Studi Sains Data, Fakultas Ilmu Komputer, UPN "Veteran" Jawa Timur
Computer Science & IT Electrical & Electronics Engineering Engineering

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Analisis Percakapan di Media Sosial Twitter Terkait Pemindahan Ibu Kota Menggunakan Social Network Analysis Berbasis Model Jejaring Tersentralisasi Tresna Maulana Fahrudin; Ibnu Zahy’ Atha Illah; Primus Akbar Atnanda
Prosiding Seminar Nasional Teknik Elektro, Sistem Informasi, dan Teknik Informatika (SNESTIK) 2022: SNESTIK II
Publisher : Institut Teknologi Adhi Tama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (146.3 KB) | DOI: 10.31284/p.snestik.2022.2799

Abstract

Rencana pemerintah untuk melakukan pemindahan ibu kota ke Kalimantan Timur menuai pro dan kontra terhadap persepsi publik di media sosial. Pemindahan ibu kota dapat memberikan dampak positif terhadap pembangunan infrastruktur dan poros ekonomi di wilayah kawasan timur Indonesia. Di sisi lain, pemindahan ibu kota perlu mempertimbangkan juga terkait keseimbangan ekosistem hutan di Kalimantan, biaya operasional, dan kondisi ekonomi masyarakat di tengah pandemi COVID-19. Persepsi publik terhadap isu pemindahan ibu kota ini dapat diperoleh melalui media sosial sebagai wadah kebebasan berpendapat dan mengontrol kebijakan pemerintah. Guna memperoleh kesesuaian persepsi publik dengan isu yang beredar terkait pemindahan ibu kota, diperlukan analisis percakapan di media sosial Twitter menggunakan analisis jejaring sosial berbasis model jejaring tersentralisasi dan matriks pengukuran degree, eigenvector, dan betweenness centrality. Model jejaring sosial terkait pemindahan ibu kota menghasilkan 47 buah nodes dan 40 buah edges. Hasil penelitian menyimpulkan bahwa mayoritas warganet mendukung pemindahan ibu kota ke Kabupaten Penajam Paser Utara di Provinsi Kalimantan Timur.
The Development of a Digital Marketing System for a Textile Business Based on a Website using User-Centered Design Approach (Case Study: Eka Jaya Tekstil) Eko Wahyudi; Tresna Maulana Fahrudin; Faisal Ashari; Nabilah Selayanti; Agung Mustika Rizki
Jurnal Teknologi dan Manajemen Vol 5, No 1 (2024): January
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat ITATS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31284/j.jtm.2024.v5i1.5083

Abstract

Offline product marketing has not been able to reach a wide range of target customers amidst the intensive use of the internet and social media by people in Indonesia. The competitiveness of business product sellers to acquire customers is increasingly competitive, especially during and after Covid-19, with various strategies using supporting technology such as social media and e-commerce. Eka Jaya Tekstil, as a company that operates in textile business products, has also adapted by expanding product marketing not only offline, but also through website-based product digitization. In developing a digital marketing system for textile business products, a User Centered Design approach is used where the system is developed by emphasizing user needs starting from identifying user needs, determining the context of use, determining requirements, creating solution designs, and evaluating the design against user needs. The website-based product digital marketing system that has been developed has succeeded in presenting Eka Jaya Tekstil's profile as a company that produces textile business products, production house galleries, offers superior products, and orders products. The system that has been developed involving 30 respondents using Likert scale by comparing the results of the initial and final evaluations, an increase in the average System Usability Scale (SUS) score by 6.34 points was observed. There was an improvement in the acceptable range from marginal high to acceptable, a shift in the grade scale from D to C, and the adjective rating remained Good. This indicates the success of the redesign using the UCD method in meeting user needs.
Co-Authors Agung Mustika Rizki ASHARI, FAISAL Eko Wahyudi Ibnu Zahy’ Atha Illah Nabilah Selayanti Primus Akbar Atnanda