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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Journal of Information System and Technology (JOINT)
Viona Angelina Herwanto
Universitas Internasional Batam
Computer Science & IT Economics, Econometrics & Finance

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Pengaruh Marketing Brand Pakaian di Instagram terhadap Niat Beli Masyarakat di Kota Batam Vivien Christy Apriyanti; Andre Jonathan Harahap; Bryan Tandian; Pangestu; Viona Angelina Herwanto
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 15 No 1 (2022): JULI: Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v15i1.739

Abstract

Instagram’s popularity is used by many clothing brands in Indonesia to market their products. Marketing itself is needed to increase product sales. This study aims to determine the influence of clothing brand marketing on Instagram on people's buying intentions in Batam City. The quantitative research was done by disseminating online questionnaires to the people of Batam City with different age ranges and managed to collect 380 respondents. The research data were analyzed by SEM method, using SPSS and AMOS. The results of the study prove that marketing carried out by clothing brands can make customers more familiar with and remember the brand and also influence customers to disseminate the brand. However, marketing clothing brands on Instagram does not necessarily affect people's buying intentions. This is because there are various other factors that influence a person's decision to buy clothes. To increase someone's purchase intention, apart from hoping for marketing, clothing brands need to keep an eye on their products’ quality.
Pemanfaatan Kecerdasan Buatan dalam Meningkatkan Higienitas Pangan Felix King Lie; Eric Eric; Jessy Jessy; Jocelyn Jocelyn; Viona Angelina Herwanto
Journal of Information System and Technology (JOINT) Vol 4 No 1 (2023): Journal of Information System and Technology (JOINT)
Publisher : Program Sarjana Sistem Informasi, Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/joint.v4i1.6223

Abstract

Food hygiene is one of the important factors in maintaining health, however food hygiene has not fully been implemented in the community. Therefore, Artificial Intelligence technology is presented in Society 5.0 to improve food safety and quality. This study aims to analyze opportunities for utilization of AI technology in the food sector. In conducting research ranging from problem identification, standard search, data collection, data analysis, to conclusions and suggestions. The results of the study obtained the magnitude of opportunities to utilize AI technology in the food sector. AI technology can improve the safety of food hygiene and facilitate monitoring of environmental hygiene, workers, or food itself.
Co-Authors Andre Jonathan Harahap Bryan Tandian Eric Eric Felix King Lie Jessy Jessy Jocelyn Jocelyn Pangestu Vivien Christy Apriyanti