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All Journal Panrita Abdi - Jurnal Pengabdian pada Masyarakat YUME : Journal of Management Amsir Management Journal
Riza Amalia Rifani
Fakultas Bisnis Institut Ilmu Sosial Dan Bisnis Andi Sapada
Economics, Econometrics & Finance Health Professions Social Sciences Other

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Journal : amsir management journal

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Analisis Analisis Laporan Keuangan untuk Mengukur Kinerja Keuangan atas Penyaluran Kredit PT BTN (persero) Tbk Riza Amalia Rifani
Amsir Management Journal Vol 2 No 1 (2021): Oktober
Publisher : Fakultas Ekonomi dan Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (553.17 KB) | DOI: 10.56341/amj.v2i1.25

Abstract

Analysis of financial statements with financial ratios can help business people, investors, the government, and other stakeholders in assessing the financial condition and performance of banks. The purpose of the study was to determine the financial performance in terms of providing credit at PT. BTN (Persero) Tbk. The analytical method used is the descriptive analysis by analyzing using several methods of financial statement ratios to measure the bank's financial performance on lending at PT. Bank Tabungan Negara Tbk Makassar from 2016 to 2020. The ratios used are the liquidity ratio (LDR), capital adequacy ratio (CAR), profitability ratio (ROA), and non-performing loan (NPL) ratio. The results showed that LDR was at the highest level of 107.74% in the 2019 period. The high lending caused bank loans to grow higher than the growth of third-party funds. (CAR) is in a very good range, which is around 15-20%. The higher the CAR, the better the performance of the bank's capital adequacy. Banks can minimize risk. (ROA) which was in an up and down status, namely in 2019 it recorded the lowest level of 0.2% from 2018 which was at 1.2%, indicating declining profits and assets, and (NPL) for the 2016-2020 period was at 1.2%. at a good level. The existence of non-performing loans faced by banks proves that banks must continue to maintain their prudence.
Pengaruh Pengaruh Word of Mouth dan Kualitas Produk terhadap Keputusan Pembelian Konsumen (Studi Pada Livestream Tiktok Shop) Riza Amalia Rifani; Saripah Aryanti; Syamsuriani Syamsuriani
Amsir Management Journal Vol 3 No 2 (2023): April
Publisher : Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56341/amj.v3i2.204

Abstract

This research aims to determine the effect of word of mouth and product quality on purchase decision when the seller conducts a livestream on Tiktok shop. Multiple linear regression was used to test the hypothesis regarding the effect of Word of Mouth and Product Quality on purchase decision when the seller conducts a livestream on Tiktok shop. The results of hypothesis testing using t-test showed that Word of Mouth has a significant and negative effect on purchase decision, while Product Quality has a significant and positive effect on purchase decision. In addition, the independent variable that is dominant and has the greatest influence on purchase decision is product quality. These conclusions can serve as a reference for Tiktok shop sellers to improve purchase decisions by considering Word of Mouth and product quality.
Co-Authors Hartati Mulyana Machmud Saripah Aryanti Siti Diva Syarifah Lukman Syamsuriani Syamsuriani