Mei Andriani
President University

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THE EFFECT OF INNOVATION AND ENTREPRENEURIAL INTENTION TO FIRM PERFORMANCE Suresh Kumar; Mei Andriani
Proceeding of the International Conference on Family Business and Entrepreneurship 2021: Proceeding of the 4th International Conference on Family Business and Entrepreneurship
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (367.172 KB) | DOI: 10.33021/icfbe.v1i1.1381

Abstract

The purpose of this research is to measure the effect of entrepreneurial orientation and the types of innovation (product, process, marketing) to the firm performance. Little attention, however, has been given to the possible impact of various dimensions of innovation on firm performance. To achieve this purpose, the authors evaluate the impact of entrepreneurial orientation and the types of innovation on the performance of small and medium enterprises (SMEs). This study applied a quantitative design. The questionnaires were distributed manually and digitally to 236 workers who work in the smalland medium enterprises (SME) in Jababeka,Cikarangarea–Indonesia. The data were analyzed using a hierarchical regression analysis. The findings confirmed the hypothesis that entrepreneurial orientation and type of innovation influenced firm performance significantly.Keywords: Innovation, entrepreneurial orientation, firm performance, SMEs, Indonesia.