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All Journal SMART Management Journal
Octa Nilam Lukkita
Institut Bisnis Muhammadiyah Bekasi
Economics, Econometrics & Finance

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STRATEGI PERENCANAAN SUMBER DAYA MANUSIA UNTUK PENINGKATAN DAYA SAING CV. AJIB BIO SYIFA Octa Nilam Lukkita
SMART Management Journal Vol 2, No 2 (2022): SMART Management Journal
Publisher : Institut Bisnis Muhammadiyah Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (316.339 KB) | DOI: 10.53990/smj.v2i2.170

Abstract

This research was conducted with the intention or purpose of describing human resource management and the problems that occur in the midst of a high level of rivalry, as well as making alternative strategies for CV. Ajib Bio Syifa is a bottled beverage water company located on the island of Lombok. HR is very important to be developed because HR is one of the distinguishing factors between each company. In this research, the research method used descriptive qualitative. While collecting data by making observations and interviews. In order to test the validity of the data, the authors used a triangulation technique. Based on the research results, it can be seen that the company's HR management has been implemented. Because the company has effectively compiled the planning of human resource needs, organizing, and actuating workers. So as to achieve high employee motivation.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA PERCETAKAN RUBY PRINTING OCTA NILAM LUKKITA; YENI AGUSTINA
SMART Management Journal Vol 1, No 1 (2020): SMART Management Journal
Publisher : Institut Bisnis Muhammadiyah Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (229.003 KB) | DOI: 10.53990/smj.v1i1.25

Abstract

This study aims to investigate: (1) the effect of reliability on customers’ satisfaction, (2) the effect of responsiveness on customer satisfaction, (3) the effect of assurance on customer satisfaction, (4) the effect of empathy on customer satisfaction, (5) the effect of tangibles on customer satisfaction, and (60 the effects of reliability, responsiveness, assurance, empathy and tangible on customer satisfaction. This was a quantitative study. The research setting was Ruby Printing Bekasi, the research population comprised customers Ruby Printing. The research sample was selected using Lameshaw, resulting in 96,4 rounded to 100. The data collecting technique was a closed questionnaire with answer alternatives using the Likert Scale. The analysis technique was multiple linear regression analysis using F-test and t-test.
Co-Authors YENI AGUSTINA