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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi SMART Management Journal Develop : Jurnal Ekonomi Pembangunan
Eva Fauziana
Fakultas Ekonomi & Bisnis Institut Bisnis Muhammadiyah Bekasi
Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Social Sciences

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Journal : SMART Management Journal

 1 
STRATEGI PENGEMBANGAN AGILE KNOWLEDGE WORKER DI DIVISI FINANCE PT PFIZER INDONESIA BERDASARKAN PERSPEKTIF HUMAN CAPITAL DAN KNOWLEDGE MANAGEMENT (The Development Strategic of Agile Knowledge Worker in Finance Division PT Pfizer Indonesia based on Human Capital and Knowledge Management Perspectives) Eva Fauziana
SMART Management Journal Vol 1, No 1 (2020): SMART Management Journal
Publisher : Institut Bisnis Muhammadiyah Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (487.055 KB) | DOI: 10.53990/smj.v1i1.27

Abstract

Radical and global changes in the world and also the fast development of knowledge economy era (Drucker, 1990) affected and forced all profit and non-profit organizations to be radically adaptive to the changes. Pfizer Inc, as one of the biggest pharmaceutical corporation in the world, also aware the needs to be adaptive in the radical change. Led be new CEO, Mr. Jeffrey B. Kindler, Pfizer keeps on enhancing and improving itself by conducting Pfizer transformation since early 2006. For Pfizer People, transformation is not a short cut process of reduction costs and restructurization, but transformation are mainly focused to develop healthier and better environment in the world as stated in Pfizer new motto in 2016: “Working for Healthier WorldTM” In finance division PT Pfizer Indonesia, the improvement and enhancement process are led by conducting Finance Survey in 2006. The survey becomes the basic evaluation and the key indicator as Finance Performance. From some theories on human capital compiled with other theories, references and understanding on knowledge management, change management, culture management, learning organization and agile leadership, I summarize the new concept of agile knowledge worker. I strongly support that the limitation of this new concept can be the new thoughts and ideas of the human capital and knowledge management development and implementation
ANALISIS PERSEPSI KONSUMEN PADA PRODUK AIR MINERAL DALAM KEMASAN (AMDK) MEREK AZHOM Eva Fauziana; Lili Fadli Muhammad
SMART Management Journal Vol 3, No 1 (2022): SMART Management Journal
Publisher : Institut Bisnis Muhammadiyah Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (276.255 KB) | DOI: 10.53990/smj.v3i1.200

Abstract

The purpose of this study is to analyze the consumer perception of the mineral water brand Azhom. The research methodology used a qualitative approach by having face-to-face interviews with around 100 owners of street vendors and kiosks. The research results showed the consumers' analysis of mineral water Azhom and how its management could develop detail strategies to develop products, win the market and do market penetration. The research limitation was the number of respondents and the areas to be surveyed were still limited. The research contributions are to gain teamwork among the Azhom product owner and the kiosk and street vendor owner to increase Azhom sales which also develops better economic values.
PENGARUH KUALITAS LAYANAN KENTUCKY FRIED CHICKEN BEKASI TRADE CENTER TERHADAP KEPUASAN KONSUMEN Indra Jaya; Eva Fauziana
SMART Management Journal Vol 3, No 2 (2023): SMART Management Journal
Publisher : Institut Bisnis Muhammadiyah Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53990/smj.v3i2.240

Abstract

The purpose of this study is to focus on the analysis to determine whether there is an effect of service quality on customer satisfaction in the Kentucky Fried Chicken Bekasi Trade Center. The distribution of questionnaires to 150 consumers of Kentucky Fried Chicken Bekasi Trade Center with a sampling technique using purposive sampling. The research method used is the descriptive quantitative method. The data analysis technique uses descriptive analysis testing, research instrument testing, classical assumption testing, simple linear regression analysis hypothesis testing, and testing the coefficient of determination (R^2) with the help of the SPSS version 25 application program. The results of this study indicate that service quality has a positive effect on customer satisfaction at Kentucky Fried Chicken Bekasi Trade Center by 23.039 > 1.976 and 0.000 < 0.05. While the coefficient of determination (R^2) of the effect of service quality on customer satisfaction at Kentucky Fried Chicken Bekasi Trade Center is 78.2% and the influence of other variables outside this study is 21.8%.
Co-Authors Ananda Putri Maharani Atika Rahmi Atika Rahmi DJIHADUL MUBAROK Epen Supendi Feby Eriandi Hamluddin Hamluddin Indra Jaya Irma Marlita Dewi JAENUDIN JAENUDIN Lili Fadli Muhammad Muhammad Ridwan OCTA NILAM LUKKITA AGA Puti Khairani Rijadi Ria Fitria Andriani YENIASARI RIZKIA BUDI