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All Journal JURNAL REGIONOMIC International Review of Practical Innovation, Technology and Green Energy (IRPITAGE)
MARIA KRISTINA SITUMORANG
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Humanities Economics, Econometrics & Finance Energy Social Sciences Other

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PENGARUH KESENANGAN (PLEASURE), KEGAIRAHAN(AROUSAL) DAN DOMINASI (DOMINANCE) TERHADAP PEMBELIAN TIDAK TERENCANA (STUDI KASUS PADA KONSUMEN CARREFOUR CITRA GARDEN MEDAN) MARIA KRISTINA SITUMORANG
JURNAL REGIONOMIC Vol 1, No 1 (2019): REGIONOMIC
Publisher : JURNAL REGIONOMIC

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Abstract

This research aims to determine and explain the influence of pleasure, arousal and dominance toimpulsive buying at shopping centre Carrefour Citra Garden Medan. This research uses a populationof 267 visitors, and a sample of 73 people who shop at Carrefour Citra Garden Medan. Data collectiontechniques used are through a questionnaire which measurements using Likert scale. Analyticaltechniques used are Path Analysis which makes it easier to see the role of pleasure, arousal anddominance to impulsive buying. Test results show that pleasure, arousal and dominance to impulsivebuying influenced the impulsive buying behaviour at shopping center Carrefour Citra Garden Medan.
PENGARUH MOTIVASI TERHADAP KINERJA PEGAWAI PADA KANTOR DINAS BINA MARGA DAN BINA KONTRUKSI PROVINSI SUMATERA UTARA UPTJJ KABANJAHE Maria Kristina Situmorang
JURNAL REGIONOMIC Vol 3, No 1 (2021): REGIONOMIC
Publisher : JURNAL REGIONOMIC

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Abstract

This study aims to determine and analyze the effect of motivation on employeeperformance at the Office of Highways and Construction of North Sumatra ProvinceUPTJJ Kabanjahe. In this study, the population was employees at the Office of Highwaysand Construction Services of North Sumatra Province UPTJJ Kabanjahe, totaling 38people and the entire population was sampled in this study as many as 38 people. Theresults of the validity test show that all statement items are valid becauser_(count )>r_table and all items are declared valid. The results of the study using the ttestshowed the value of t _(count )2,919 with a significant value of 0.006, while t_tablewas 1.668 so that t_(count)>t_table (2,919 > 1.668) then partially motivation affectedemployee performance. Significant research shows the number > 0.05 then H_o isrejected and H_a is accepted, meaning that motivation has a positive effect on employeeperformance. The results of the study using the Coefficient of Determination (R2) of43.7% which shows that the motivation variable affects employee performance.
IMPROVING THE CAPACITY OF MSMES THROUGH OPTIMIZING THE IMPLEMENTATION OF INSTITUTIONAL MANAGEMENT TOWARDS GLOBAL COMPETITIVENESS OF MSMES Anggia Sari Lubis; Yuni Shara; Maria Kristina Situmorang; Putri Yunizars
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 3 No. 3 (2023): November 2023 - February 2024
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v3i3.1739

Abstract

The aim of this paper is to look at increasing the capacity of MSMEs through optimizing the implementation of institutional management towards global competitiveness of MSMEs. Globalization makes competition increasingly fierce among business people throughout the world. The influence of globalization has an impact on domestic entrepreneurs, this condition makes the products they sell compete with foreign products entering the country. Globalization has positive and negative impacts, entrepreneurs are able to adapt in the era of globalization by maximizing its positive impacts. In order to compete with business products from abroad, MSME players must increase their capacity and capabilities. MSMEs play an important role in improving the performance of the Indonesian economy. Increasing the capacity and capability of MSMEs is important for the Indonesian Government in maintaining the existence and increasing the scale of MSME businesses. In order for MSMEs to advance in class, it is hoped that there will be good cooperation between the government, MSME owners and related stakeholders. By increasing the capability and capacity of MSMEs in Indonesia, there is a big possibility that MSME products will be successfully exported. Exports of MSME products will encourage an increase in the scale of MSME businesses which will of course increase income and employment. One of the factors that makes MSMEs successful in moving up a class is the existence of a well-defined organizational structure in their management. Apart from supporting the efficiency and effectiveness of achieving MSME goals, this structure also clarifies job descriptions. Then, to increase the professionalism of business management, institutional management is the implementation of management functions consisting of planning, organizing, directing and controlling in all areas of management. These areas include human resource management, financial management, operational and production management, and finally financial management.
Co-Authors Anggia Sari Lubis, Anggia Sari Putri Yunizars Yuni Shara