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Berlin Sibarani

English Applied Linguistics Program Postgraduate Program-Universitas Negeri Medan

Author-ID : 4421744

Languange, Linguistic, Communication & Media

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LANGUAGE CHARACTERISTICS OF BEAUTY PRODUCT ADVERTISEMENTS Yenny Lestari Br. Sembiring; Berlin Sibarani; Lince Sihombing
LINGUISTIK TERAPAN Vol 17, No 1 (2020)
Publisher : Universitas Negeri Medan

The objectives of this study are to describe the linguistics characteristics of beauty product advertisements, to investigate the influence of buyer behaviors towards the beauty products advertisements. The data for the study were phrases, and sentences drawn from selected beauty products advertisemets. The linguistics characteristics of language are analysed based on Chaer theory and the influence of the consumer behaviors is based on Rapp and Collins theory. The results showed that (1) Based on the sentence,which is devided into(a) naturalness and unnatural (b) Number of sentence forming clauses (c) active and passive sentence. (2) based on phrase, which is divided into (a) basic phrase and derivative phrase, (b) phrase function,which divided into nominal phrase, verbal phrase, adjective phrase, and prepositional phrase.(3) Based on language functionm which divided into (a) evocative, informative, persuasive and powered language. Based on the result of study, it can be seen that the number of no advertisement factors presentations on on consumer buying behavior was 62,6 %, while the advertising language factors was only 37,4 %. This means that the language of beauty product advertising does not have a strong relationship with consumer buying behavior. The language is only able to trigger consumer to look for more detailed explanation and find more information from more trusted sources. Therefore, the language of advertising has a relationship that is not strong and indirect with buying behavior by consumers. Keywords: Linguistic Characteristics, Consumer Behavior, Beauty Products, Advertisement.

LEXICOGRAMMAR AND TEXT STRUCTURE IN DESCRIPTIVE TEXT WRITTEN BY JUNIOR HIGH SCHOOL STUDENTS Gewinn Tiroma Mahdalena Sigalingging; Berlin Sibarani; Siti Aisah Ginting
LINGUISTIK TERAPAN Vol 16, No 3 (2019)
Publisher : Universitas Negeri Medan

ABSTRACTThe objectives of this study were the descriptive lexicogrammar and text structure written by Junior High School students. This study was conducted by descriptive qualitative method. The source of the data was the descriptive text written by the students where they describe the pictures of cats and sunflower. The technique of data collection was observation. The technique of data analysis was Interactive Model by Miles and Huberman (2014).The findings show that the students used all the descriptive lexicogrammar, they are Tense, Verbs, Adjectives, Adverbs and Reference. The finding also show that all the students written descriptive text by applying all descriptive text structure components, they are Classification, Appearance, Behaviour, Attribute, and Location. The students of grade 7, 8, and 9 of Junior High School used five components of lexicogrammar on descriptive text, namely, Tense, Verb, Adjectives, Adverbs, and Reference, but, the use of tense has not been used properly up to grade 9 because there is found that there are incorrect subject verb-agreement and incorrect choosing and using lexicogrammar. In term of text sructure, the students used five components of text structure, they are, Classification, Appearance, Behaviour, Attribute, and Location, but, the use of Classification have not yet been used correctly since there is still mistake related to place the classification on the text.Keywords: Lexicogrammar, Text Structure, Descriptive Text

Co-Authors Gewinn Tiroma Mahdalena Sigalingging Lince Sihombing Siti Aisah Ginting Yenny Lestari Br. Sembiring

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