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All Journal Jurnal Ekonomi dan Kewirausahaan
Ratna Damayanti
Program Studi Manajemen Fakultas Ekonomi Universitas Islam Batik Surakarta
Economics, Econometrics & Finance Social Sciences

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ANALISIS KEPUTUSAN PEMBELIAN ATAS KUALITAS PRODUK, HARGA, DAN LOKASI PADA TOKO MEBEL KUSUMA ANTIQ SERENAN Fani Rianda Adianto; Eny Kustiyah; Ratna Damayanti
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 19 No. 4 (2019): Jurnal Ekonomi dan Kewirausahaan : December
Publisher : Universitas Slamet Riyadi

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Abstract

This study aims to determine the effect of furniture purchases partially and simultaneously at Kusuma Antiq Serenan. The research used is quantitative research. The population in this study are all consumers who have purchased furniture at the Kusuma Antiq Serenan Furniture Store with a population of 85 people, so this study is a population study. F test results show that product quality, price and location simultaneously have a positive and significant effect on furniture purchase decisions at Kusuma Antiq Serenan Furniture Store. While the results of the t test showed that the quality of the product partially had a positive and significant effect on purchasing decisions, the price had a positive and significant influence on furniture purchasing decisions at the Kusuma Antiq Serenan Furniture Store and location also had a positive and significant influence on furniture purchase decisions at the Furniture Shop Kusuma Antiq Serenan.
PENGUATAN INOVASI DALAM MENINGKATKAN KINERJA PERUSAHAAN (Studi pada UKM Mebel di Soloraya) Sari Puspitasari; Rochmi Widayanti; Ratna Damayanti
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 19 No. 3 (2019): Jurnal Ekonomi dan Kewirausahaan : September
Publisher : Universitas Slamet Riyadi

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Abstract

The aim of the study was to determine the influence of market orientation innovation, and the partial and simultaneous marketing strategies on the performance of furniture companies in Soloraya. This research was conducted on UKM furniture at Soloraya. The type of data used is quantitative data. The data source used is primary data. The data collection techniques in this study used questionnaires. Data analysis techniques using multiple linear analyses. The results of this study showed a partial market-oriented significant value of 0.001 < 0.05 then the market orientation was significant to influence the company's performance. A significant value of innovation 0.004 < 0.05 The innovation affects the company's performance, and a marketing strategy variable with a significant rate of 0.000 < 0.05 means that the marketing strategy variable significantly affects the company's performance Furniture at Soloraya. We recommend that UKM furniture in Soloraya more create a new design to improve product competitiveness and product uniqueness in accordance with the wishes of consumers.
Co-Authors Eny Kustiyah Fani Rianda Adianto Rochmi Widayanti Sari Puspitasari