Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi dan Kewirausahaan
FARHAN FARHAN
SEKOLAH TINGGI ILMU EKONOMI (STIE) BIMA
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH PSIKOLOGIS KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN LAPTOP ASUS DI KOTA BIMA FARHAN FARHAN; KARTIN APRIANTI
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 21 No. 3 (2021): Jurnal Ekonomi Dan Kewirausahaan : September
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.65 KB)

Abstract

The purpose of this study was to determine whether there is a consumer's psychological influence on the purchasing decision of Asus laptops in Bima City. The population used in this study were all unknown consumers of Asus laptop users in Bima City. The sampling technique in this study used Quota Sampling, which is a sampling technique from a population that has certain characteristics to the desired amount. The sample in this study were 90 respondents. The sampling technique used incidental sampling. The results showed that consumer psychology had a positive and significant effect on purchasing decisions at Asus leptops in Bima City. Consumer psychology influenced the purchasing decision of Asus leptop in Bima City by 25.8%.
Co-Authors Kartin Aprianti